Articles From Chris Orzechowski

Here’s a collection of my weekly articles that will teach you some of the best email marketing strategies I’ve learned after generating tens of millions of dollars for my clients. Click the button below to get articles like this delivered straight to your inbox before they're published by joining my list:

Product Launches: What We’re Selling Is A Transformation

We all have an identity. We have an idea of the person we are. Today. Here. Right now. We also have aspirations. We concurrently hold in our mind the vision of the person we are now… and the person we want to one day become. And so, we buy things. We buy things that are…

How To Make Your Product Stand Out (Even if Everyone Else Is Selling The Same Exact Thing)

It’s kind of a terrifying proposition to introduce a new product to the market nowadays. We’re living in an oversaturated society. We literally can’t fit any more information into our brains. We get tens of thousands of advertising messages that bombard our senses every single day. There are over 28 million businesses in the US alone.…

How To Create A Multi-Million Dollar Sales Message

One thing I’ve sort of become known for in the copywriting world is helping business owners create huge product launch campaigns… and then turning these “launches” into evergreen campaigns that bring in revenue on a daily basis in perpetuity. A lot of these campaigns have generated well north of seven-figures on the launch alone… and…

On Building An Empire

One thing they don’t teach you anything about in school is how to build a business. It’s kind of weird. Considering ~83% employees work for private businesses, while the other 17% of government workers are supported by tax revenue generated either directly or indirectly through businesses… you’d think there’d be a greater interest in keeping this…

Round II: Recap Of My “Closed Door” Discussion With The A-List Copywriter

So last week was interesting. The long and the short of it is this… An A-List Copywriter found an article I wrote, disagreed with a few of the points I made, decided to blast out her critique to her email list… and I found out. I wrote an article rebutting her critique (while secretly hoping…

An Open Letter To An A-List Copywriter (From The Guy You Lambasted In Your Last Email)

Dear A-lister, Yesterday, a friend forwarded me the latest issue of your newsletter. I was thrilled to see you featured my article in it. It’s not every day an A-list copywriter stumbles across something I wrote and feels impassioned enough to share it to their entire audience. I’m also glad that you took the time…

The Only 5 Ways To Get Freelance Copywriting Clients

When I was still a schoolteacher, I met a guy who was a pretty successful copywriter. He seemed to have it all. He had a ton of clients who seemed to value his work. He was making great money (he’s making a LOT more now). And he wasn’t really worried about whether or not anyone…

Why Some Copywriters Get Paid More (Or: The Art And Science Of Pricing)

Pricing. What an absolute clusterfuck. Before you become a business owner, or a freelancer or a service provider (or all 3)… you look at the whole pricing thing through a different lens. You go to the store, pick up an item and say “Oh, this is just the price of this thing.” Unless you’re a…

How To Get People To Refer Copywriting Clients To You

For most of my freelance copywriting career, most of my “new business” has come from referrals. Meaning: Someone I know tells someone else about me. An introduction is made. And business happens. After 5 years of doing this, I have a nice little network of people who keep me beyond busy with work. And that…

The New Model For Freelance Copywriting Success In 2018 (And Beyond)

I don’t think many copywriters see the trend that’s been taking place in the freelance market for the past few years now. But I do know that it’s not slowing down. What I’ve noticed is that there’s a new paradigm in how freelance copywriters and clients are going to HAVE to work together going forward,…