The other day I ran a survey to my list.
I sent an email out asking: “What would have made my last offer for my coaching program a ‘no-brainer’… and would have convinced you to join?”
The data was incredibly useful.
However, I’ve started to notice a common trend every time I run an anonymous survey to my list.
I always get some variation of this response:
“I’ll only join if you can give me a step-by-step plan to follow that will guarantee me a client in the next 30 days.”
Now, here’s the thing…
I always appreciate the responses I get from my market research. I truly do. It’s what helps me serve my people better.
But I’ve seen this answer half a dozen times already (my list is still tiny).
So it’s obviously a big, important desire that people have.
And I want to help them.
That being said…
No, I Cannot And Will Not Guarantee You A Client.
I don’t know you.
I don’t know how long you’ve been doing this.
I don’t know if you’re a sociopath.
I don’t know if you even know how to write copy… let alone copy that can convert for the client you’ll get.
I don’t know if you’re even going to open up the course and consume the system that I teach.
And if you do consume my system, I don’t know if you’re going to have the balls to follow through.
I don’t know if you’re going to have the work ethic to keep showing up every day… especially after you get your first rejection.
I don’t know if you have the perseverance to stick through 27 straight days of failure so that on day 28 you can finally get some traction.
I don’t know if you’re going to completely botch the simple steps I laid out for you, get mad at yourself and then turn around and blame me.
It Took Me Over A Year To Get My First Paying Client. I Have No Sympathy For You.
Sorry, but I don’t.
I do understand why people want that security from an offer they’re considering.
I really do.
But the client game don’t work like that.
At least not in my version of reality.
It took me over a year to get my first paying client.
I didn’t make any money year one.
That’s zero dollars.
And I spent thousands of dollars on courses and trainings.
I was way in the red.
Year two, I made a few thousand bucks.
A few thousand dollars over a two year period is usually not enough to convince your friends and family and coworkers that this new “business idea” is a real thing.
Year three, I finally gained some traction.
Wanna know why?
Why The Hell Would Anyone Hire You? What Do You Bring To The Table? Who Even Knows You Exist?
Wanna know why it took me so long?
I didn’t know anyone.
Nobody knew me.
I didn’t know what I was doing.
I had no experience.
Did I demand someone hand deliver me a client on a silver platter, given the circumstances?
Of course not.
I put my head down and got to work and started failing.
I failed every single day.
I got rejected 300 times over the phone or via email before I landed my first copy job… a $300 fee to write a bunch of emails and Amazon product descriptions and web copy.
And you know what?
I poured my heart and soul into that shit.
I treated that business like it was my own.
Because I knew if I did a good job for that person… she might know just ONE more person I could possibly talk to that could get me to the next gig.
Most copywriters who ask this question are new.
And if you are one of those people, ask yourself…
Why would anyone hire you?
Seriously, ask yourself this. And be objective. Be honest with yourself.
It might be a little discomforting when you realize that you bring nothing to the table.
(Wow… what a dick this guy is!)
That’s the truth.
Admitting it is half the battle.
Now at least you have an honest gauge of where you are.
And if you want to do this as a career… and I mean like really do it, not just brag about it in FB groups… you need to stop focusing on the next 30 days and start focusing on the next 30 years.
Step #1 is know people.
So go out and buy products from people who know what they’re talking about. People who have proof. People who have done the thing you wanna do… and who are still doing it.
Step #2 get people to know you.
A copywriter just “cold emailed me” and asked me what my biggest secret of success was. Wanna know what I said?
“My work ethic, my mindset and my habits. I find at least one new person every single day who has a problem and I solve it for them without ever expecting anything in return. Do that every day for six years and you’ll never have to worry about money again.”
But that isn’t sexy advice.
That’s broccoli advice, not ice cream advice.
And nobody wants to eat their greens.
So no… I’m not worried that people are going to “steal my methods” because most people lack follow through.
Step #3 is get good.
So, write every single day.
Don’t have any clients?
Write an ad for craigslist selling some shit around your house. I made $5,000 in a month doing that when I was starting out.
Write your own samples for products you like. I found this dude who did this for 30 days. He took a product he knew and wrote a sales letter for it. Check it out. This impressed the shit out of me. He stopped blogging and communicating with his list… which is kind of sad. Because he was onto something. If he kept this going for the last three months, he could have been a household name in the copywriting world by now.
Maybe he’ll read this and start back up.
Getting clients is only hard when you’ve never gotten a client.
I’ve written about this extensively on my blog before.
But if you put in this daily practice of building a network by HELPING PEOPLE and ANSWERING THEIR QUESTIONS… you can then leverage that activity by creating content.
But hey… no one wants to create content.
I tell everyone to write articles.
Nobody fucking listens.
That’s cool… I’ll just stay on my grind and keep eating everyone’s lunch.
I have no problem doing that.
How To Get A Client In The Next 30 Seconds
You give me 30 seconds, I’ll have a new client.
I’ll make one phone call.
I got at least a dozen people who might have a lead for me at any given time.
Wanna know why that’s happened?
Because for the 6 years, I’ve been putting in the work and building relationship capital.
Get a client in thirty days?
That’s cake, bro.
Wanna know why?
Because I’ve made it a point to find a way to help thousands of people… either through direct conversations or through the content I create.
That only happens when you build in the daily habits of writing, creating content and answering peoples questions and helping them.
Give Your Clients A Reason To Want To Seek You Out
Getting clients is a matter of generating leads, demonstrating you can help them, and then making a deal.
If you can’t do any of those three things, start learning how to generate leads.
If you sit in your parent’s basement (like I did) and stare at the computer and wonder why the phone isn’t ringing off the hook right after you updated your job title on FB to Chief Conversion Officer of YOUR NAME, LLC… it’s because people don’t know who you are.
And even if they do know who you are, you haven’t demonstrated how you can help them.
And if you have demonstrated you can help them, you haven’t led people to the next steps… and opened a private conversation.
But don’t go looking for magic buttons because there aren’t any.
10 thoughts on “A Step-by-Step Plan To Get Copywriting Clients In 30 Days Or Less (10,000% Money Back, Cross-My-Heart-And-Hope-To-Die Guarantee)”
Last time I checked, your blog posts literally gives people everything they’ll ever need to get clients and make money. But your coaching is THAT much more detailed….
Wipes his ass with hundreds cuz he don’t give a shit what haters think.
Freelancers could build AT LEAST a 6-figure business just be executing what you say to do in your free blogs
What Mike said. ????
Everything you said is 100% accurate. But don’t get your nuts tangled because of how people are answering your question.
You asked, “What would make it a no-brainer?”
Well, guaranteeing people will land a client if they use your system would make it an obvious no-brainer.
That’s not to say you should or shouldn’t guarantee it. It’s just saying it’d make it a no-brainer.
Maybe rephrasing the question would help?
Not trying to ruffle feathers, just playing devil’s advocate.
Another idea: Since so many are responding this way (myself included), maybe you could figure out a way to make that guarantee possible.
You’re right. You might not know who the person is or if they’ll do the work, but is there a way around that? What if you required them to pass a test and show you the work in order to validate the guarantee?
Just some thoughts. Do as you wish 🙂
Bro, I’m cool as a cucumber.
Yeah, you’re right. With the phrasing of my question I did open up myself to those kinds of responses. But like I said, I’ve gotten this answer many times, almost every time I’ve run an anonymous survey, not just this time.
Here’s the thing Mitch – I actually can make this possible. I have wait list of people waiting to work with me. And I’m still getting new leads each week that I can’t even handle. I’ve been passing them off to people I coach and to mastermind partners (if the job is too complex for a lesser experienced writer).
And the reason why is this is possible is because of the system I’ve developed.
The problem comes when I hand that system off to someone else and make a promise that they themselves won’t keep.
Most people don’t finish the courses they buy. It’s just a fact. I’m not going to make a claim like that in a headline so I can eek out a few more buyers and grab some easy cash.
Also… what happens if someone gets a client on day 31? Does my system suck because they didn’t do it in 30 days and instead needed an extra 24 hours?
One of my students went from zero to a four-figure retainer deal in 7 weeks. That’s 49 days. Was it still worth the investment… or was it all bullshit because I didn’t help him make it happen within that 30 day window.
You following what I’m saying?
Hey man, yeah that makes total sense.
I’ve never created a course before and can’t say I know what it’s like dealing with people who don’t follow through. (FYI I’m still hustlin’ with your RRR course advice. Got one potential email marketing “retainer” I’m hoping falls through).
By the way, I didn’t mean to come off as aggressive. I just thought “tangled nuts” had a nice ring to it.
Yeah, I can see how adding the guarantee could be tricky. You’d have to weigh the pros and cons. Would getting more people to sign up for your training be worth the extra refunds you may have to give? That’s something only you can decide.
Hope you crush it with your course. Would be sweet to join you, but I promised myself RRR would be my last course until I land my first retainer.
Dude that is awesome to hear about the potential retainer! Shoot me an email if you need some help reeling it in.
And yeah, believe me I DO want to guarantee that. I always think it’s better to underpromise and overdeliver. But it’s a tricky thing, with courses.
I’m honored to say I’m one of those people you’ve helped without ever asking for a thing in return.
And guess what? I seek out your emails and can’t wait to open them.
Keep kickin’ ass, my friend.
Oh, hey there. It’s me. The guy who wrote a sales letter every day for *technically* 29 days.
1. So glad to hear you appreciated the project! Although utterly exhausting, it was a freaking blast to write all those sales letters.
2. Well—your post worked. While I won’t be doing something that intense again any time soon, you can bet your ass I’ll start writing regularly again.
Thanks so much for the mention and motivation, Chris! I truly appreciate it.