Articles
Here’s a collection of written articles going over some simple email strategies for doubling your sales revenue, earning happier customers and turning your email list into a profitable gold mine.
Latest Article
How Can Email Marketing Fuel Your Overall Inbound Strategy?
Unlock the potential of email marketing to fuel your inbound strategy. Learn how email marketing can help you engage leads and convert them to customers.
Email of the Week
[Email of the Week #55]: Zappos
[EDITOR’S NOTE]: Back when I used to have my Email Copy Academy coaching group (it’s no longer for sale, so please don’t ask ...
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[Email of the Week #54]: Surfshark
Every single email you ever send to your list is a touchpoint that influences how people feel about your company. My friend Jimmy ...
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[Email of the Week #53]: Brain.fm
[EDITOR’S NOTE]: A few years ago, a friend forwarded me an article from an unknown copywriter who was on a mission to write ...
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[Email of the Week #52]: Joel Klettke
[EDITOR’S NOTE]: One of the things I’ve learned in 2020 is that I am the bottleneck for almost everything in my business. That ...
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[Email of the Week #51]: Legacy of Hope Coffee
Earlier this year I started my email marketing agency, Orzy Media. From the outset, I knew I’d need a tech mastermind. Someone who ...
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[Email of the Week #50]: Mister Jones Health
A few weeks ago I got an opportunity to connect with one of the founders of a really awesome, fast-growing supplement brand called ...
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[Email of the Week #49]: Alaska Salt Co.
The rumors of the demise of Email of the Week have been greatly exaggerated. We… Are… BACK!!! And this time, EotW is back ...
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[Email of the Week #48]: Mixtiles
Some companies use their marketing to make you feel like you’re not just another customer… and that you actually matter. There’s a lot ...
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[Email of the Week #47]: Fellow
A while back I heard a really interesting take on a single event that changed the course of civilization as we know it. ...
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[Email of the Week #46]: Mailman
The other day I was scrolling through Twatter when I found a thread from a guy named Andrew Wilkinson. The first line of ...
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[Email of the Week #45]: Tiger Fitness
Earlier this year, I decided to finally get back into “fighting shape.” For the past couple years, I’d fluctuated between 260-270lbs. Fucking gross! ...
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[Email of the Week #44]: Blockhead Skateboards
After a quick little summer vacay, Email of the Week is officially… BACK! And boy oh boy, do I have a good breakdown ...
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[Email of the Week #43]: Seth Godin
Seven years ago, I walked into the Old Bridge Public Library looking for business books. I made the decision that I was going ...
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[Email of the Week #42]: Haus
My wife and I celebrated our anniversary this week. This was our fourth. Man, time is flying… Fourth anniversary means that traditionally gifts ...
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[Email of the Week #41]: Mr. Davis
Last week, I celebrated my very first Father’s Day. It was awesome. Got to hang out with all my family members and bask ...
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[Email of the Week #40]: Slice
I’ve been seeing a lot of stories lately about how most popular food delivery apps are actually screwing restaurant owners with every single ...
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[Email of the Week #39]: Level Up Mushrooms
Remember that whole Covid-19 thing? It was that whole situation where we all had to lockdown for 3+ months or EVERYONE ON THE ...
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[Email of the Week #38]: Beckett Simonon
Wanna hear a funny story? A while back, I tried a little experiment with my email list. This was back when I decided ...
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[Email of the Week #37]: Drizly
Have you ever royally screwed up an email broadcast? At a certain point in your business, it’s bound to happen. Most of the ...
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[Email of the Week #36]: Baked By Melissa
A couple of weeks ago, my wife and I wanted to send a gift to a friend of ours for her birthday. We ...
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[Email of the Week #35]: Vidyard
One of the interesting side effects of the quarantine has been seeing an army of normies become hip to Zoom. People are even ...
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[Email of the Week #34]: Carnivore Snax
A little over a week ago, one of my clients launched their brand on Kickstarter. They’re called Carnivore Snax. And they’re taking off ...
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[Email of the Week #33]: Gold Medal Wine Club
If you’ve been following me for any amount of time, you know I’m a big fan of text-based emails. After all… People don’t ...
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[Email of the Week #32]: Well Built Style
Of all the different e-commerce verticals out there… I think fashion/apparel brands have some of the worst email marketing I’ve ever seen. Most ...
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[Email of the Week #31]: Privy
After a short little hiatus, Email of the Week is officially BACK! Last week, my wife and I welcomed our first child into ...
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[Email of the Week #30]: Shinesty
This might be the best COVID-19 email you see all quarantine. I promise you that. I got an Email of the Week submission ...
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[Email of the Week #29]: Donors Choose VS. Capital One
A few weeks ago it was my good friend and business partner Abbey Woodcock’s birthday. HAPPY BIRTHDAY ABBEY!!!!!!!!!!!!!!!!!!!!!!!! HI ABBEY!!!!!!!! As a result, ...
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[Email of the Week #28]: NoCry Tools & Gear
I want you to close your eyes for a second… Yes – close them as you’re reading this. Close your eyes for a ...
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[Email of the Week #27]: U Suck At Golf
Do you ever just read an email and think to yourself… “This is fucking bro-tastic!” That might not be an actual word, recognized ...
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[Email of the Week #26]: Package Free Shop
Let’s talk about dildos. And, some other interesting products. (And yes. In case you’re wondering, I purposely made sure the word “dildos” found ...
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[Email of the Week #25]: Ryan Lee
Seven years ago, when I started my business I had no idea what a copywriter was or did. I was a school teacher, ...
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[Email of the Week #24]: Laura Belgray
When I first got the idea to do these weekly email breakdowns, I knew I wanted to focus solely on e-commerce companies who ...
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[Email of the Week #23]: The Black Swan Group
I’m really torn here. I got an awesome email forwarded to me by an up-and-coming copywriter named Bailey Rogg. The email was from ...
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[Email of the Week #22]: Underground Cellar
The other day I took a look at my email inbox and I was horrified with what I saw. Now, I might just ...
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[Email of the Week #21]: The BroBasket
One of the popular list-building strategies e-commerce businesses use is to do a “giveaway” or “raffle” promotion. It works like this: You drive ...
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[Email of the Week #20]: Outlier
One of the things you learn if you’re an athlete or entrepreneur is that the fundamentals always win. When I wrestled in college, ...
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[Email of the Week #19]: Burlap & Barrel
One of the questions I often get from business owners is some variation of: “What the heck am I supposed to write about ...
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[Email of the Week #18]: Supply VS. Lululemon
Getting a customer to leave a review or leave a testimonial for a product they just bought is very hard. After all… people ...
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[Email of the Week #17]: Rev
There’s this great saying from the Robert Collier Letter book: “When you’re writing an advertisement, you want to enter the converation in your ...
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[Email of the Week #16]: UpCircle Beauty
I’m at a loss for words. I think this email is the best Black Friday email I’ve ever seen. I’ve sat here for ...
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[Email of the Week #15]: William Painter
One of the big decisions you have to make as an email marketer is deciding WHO your email will come from. You have ...
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[Email of the Week #14]: Bright Cellars (Part 2)
Last week, we dove into Bright Cellar’s incredible email marketing strategy. Today, we’re going to dive a few levels deeper. This email marketing ...
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[Email of the Week #13]: Bright Cellars (Part 1)
A couple years ago, I started to get targeted for ads to take a wine quiz. The hook of the ad was something ...
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[Email of the Week #12]: Vivino
While I was waiting for my Uber to the airport back from Copy Chief Live, a young copywriter approached me and asked me ...
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[Email of the Week #11]: Morning Brew
One of the most important rules of email marketing is this: Make your emails appear valuable. I’ll admit, this “rule” of mine draws ...
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[Email of the Week #10]: Truvani
When it comes to e-commerce email marketing, there are only a handful of companies that do it well. One of those companies is ...
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[Email of the Week #9]: Ride | Austin
When I was growing up, my parents gave me the sage advice to never get into a car with a stranger. They also ...
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[Email of the Week #8]: Whisky Loot
Whisky. The nectar of the gods. As much as I love wine, I have to admit… whisky holds a special place in my ...
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[Email of the Week #7]: Dry Farm Wines
I love wine. If you’re a rational person, you probably do too. That’s why I was SUPER excited when Drea Fecht sent me ...
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[Email of the Week #6]: Anson Belt & Buckle
Alright, it’s that magical time of the week again… So grab a coffee, make yourself comfortable and get ready to enjoy the newest ...
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[Email of the Week #5]: Wikipedia
Alright, it’s that magical time of the week again… So grab a coffee, make yourself comfortable and get ready to enjoy the newest ...
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[Email of the Week #4]: Filippo Loreti
Alright, it’s that magical time of the week again… So grab a coffee, make yourself comfortable and get ready to enjoy the newest ...
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[Email of the Week #3]: Dollar Shave Club
Alright, it’s that magical time of the week again… So grab a coffee, make yourself comfortable and get ready to enjoy the newest ...
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[Email of the Week #2]: Derek Siver
This is the second installment in a new series I’ll be doing each week on my blog. I’m calling it: Email Of The ...
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[Email of the Week #1]: ConvertKit
This is the first installment in a new series I’ll be doing each week on my blog. I’m calling it: Email of the ...
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Email Marketing
How Can Email Marketing Fuel Your Overall Inbound Strategy?
Unlock the potential of email marketing to fuel your inbound strategy. Learn how email marketing can help you engage leads and convert them to customers.
Read Now
Ultimate Ecommerce Email Marketing Guide
The Ultimate Ecommerce Email Marketing Guide If you’re looking to know everything there is to ecommerce email marketing related, look no further. From ...
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How we got a 22% bump in e-commerce sales with email marketing automation
A while back I had a client who was a little unsure what might happen if they started doing more email marketing into ...
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Are Tripwire Offers Necessary?
I got a question the other day from one of my Email Copy Academy students: === I was wondering if you’re a believer ...
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Why Quizzes Work So Well For Growing Your Email List
So as an email marketer, I’m always looking for ways to grow my list. Obviously, you have lead magnets, ebooks, webinars, etc… All ...
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How To Never Run Out Of Email Marketing Ideas
A few years back, I was working with a client who had a big list. Hundreds of thousands of subscribers. Lots of different ...
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Eisenhower forgot to warn us about the Christmas Industrial Complex
On January 17th, 1961 outgoing President Dwight D. Eisenhower gave an epic speech, warning the nation about the rise of the Military Industrial ...
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This Black Friday/Cyber Monday email sequence made two of my clients $60,000+ in one week last year. (Steal it and use it as you wish.)
Last year I worked on a few Black Friday/Cyber Monday email sequences for two clients of mine. Both clients reported back that they ...
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Product Launches: What We’re Selling Is A Transformation
We all have an identity. We have an idea of the person we are. Today. Here. Right now. We also have aspirations. We ...
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How to structure an email launch sequence
Here’s a question I got from fellow freelance copywriter and loyal email list subscriber, Burak My comments to follow: My question is: How ...
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Copywriting
Should You Cater Your Copy To Your Ideal Avatar?
Last week I tried something I don’t usually do. When you learn how to write copy, one of the things EVERY expert tells ...
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Audience first. Product second.
I think the reason so many businesses never take off is because most entrepreneurs create a solution and then try to find a ...
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Is Long-Form Copy A Crutch?
I realize this article may trigger the copywriting community. But I’m going to write it anyway. (Mainly because I like gettin long-copy extremists ...
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How To Sell Your Stuff (For WAY More Than It’s Worth)
A few years ago, a client hired me to whip up a sales page for his SaaS company. It was a startup. And ...
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How I Made $5,000+ In 21 Days Writing Copy For Myself (Before I Had Any Clients, Experience or Samples)
If you know how to write copy that sells, you can create cash out of thin air. You’ve probably heard that saying before. ...
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The Hottest, Newest, Sexiest Marketing Tactic Everyone Should Try: Actually Giving A Shit
Man, oh man… You are gonna LOVE this. I’ve discovered this new online marketing tactic that is going to BLOW YOUR FREAKING MIND! ...
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How I Won Agora Financial’s Copywriting Contest (Or At Least Why I Think I Did)
A few weeks back I entered a “copywriting contest.” Here were the rules: Sell a flashlight. But not just any flashlight. A super-special ...
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How To Make Your Product Stand Out (Even if Everyone Else Is Selling The Same Exact Thing)
It’s kind of a terrifying proposition to introduce a new product to the market nowadays. We’re living in an oversaturated society. We literally can’t ...
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How To Create A Multi-Million Dollar Sales Message
One thing I’ve sort of become known for in the copywriting world is helping business owners create huge product launch campaigns… and then ...
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The one piece of copy that can change your life forever
When I first started learning about marketing, there was something I read that changed the entire course of my life. I was a ...
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The fastest way to get good at email
Rory, a loyal email list subscriber, wrote to me the other day with a good question. It was something along the lines of ...
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My first (successful) product launch
A few years ago I got an email from a buddy of mine asking if I had availability to take on a small ...
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Biz Building
So… email marketing is dead, or something?
Have you heard the news? Email marketing is officially dead. Yeah, I know… you’ve heard it before. I know you’ve been hearing it ...
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How I Got My First 1,000 Email Subscribers (Hint: It Was A Grind)
In December of 2017, my email list had 55 subscribers. And that really bothered me. As an email copywriter, I specialized in helping ...
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Dear Angry Email Subscriber: Who Hurt You?
Something kind of funny happens when you start building an email list. In the beginning, your list is small enough where you’re well ...
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How To Know When You’re Entitled To A Discount On My Courses
Recently, I’ve had a few subscribers reach out to me and ask me some variation of this question: “Do you ever offer discounts ...
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How to Win ConvertKit’s 30 Day Landing Page Challenge ($5,000 Prize)
I recently decided to make the move from Drip to ConvertKit, for a few reasons. And the timing was almost perfect. A few ...
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Hey People Who Say “Social Media Is Replacing Email”… Where Is Your God Now?
Last Wednesday, I was driving into Brooklyn for The Copywriter Club In Real Life’s annual event. Before I left, I got a comment ...
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How many email subscribers do you need before you can start selling?
So… you got an email list. Now what? I’m sure you have a million questions now that you’ve started to build your following: ...
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People Probably Don’t Wanna Buy Your Stuff Right Now But They Might Want To In The Future So Here’s How You Sell To Those People
A few months ago I launched my first official digital course. And, it went really well. My business partner and I ended up ...
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How To Make Running Your Business So Easy… Things Get Boring
The entrepreneur is a fickle creature. When observed in its natural habitat, it can be seen playing, procrastinating, shitposting on Facebook… and chasing ...
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On Building An Empire
One thing they don’t teach you anything about in school is how to build a business. It’s kind of weird. Considering ~83% employees work ...
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Freelancing
6 Copywriting Prompts for ChatGPT to Supercharge Productivity
These 6 copywriting prompts for ChatGPT will help you maximize productivity and creativity. Learn how to craft engaging copy with the powerful AI tool.
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Protected: [Email of the Week #30]: Brian Kurtz
There is no excerpt because this is a protected post.
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My Main Takeaway from the Get More Clients Workshop (with Chris Orzechowski & Abbey Woodcock)
I just got back from hosting my first ever small-group workshop with Abbey Woodcock at The Freelance Co-op in Oneida, NY. It was ...
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My Review of Copy Chief Live
If you’re thinking about coming to Copy Chief Live this year, you’re going to love this article. I’ve been meaning to write this ...
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The Pipeline Mentality
A few years ago I read a book that really changed the way I thought about everything I was doing in my copywriting ...
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Dear Newer Copywriters: I can’t mentor you for free, but I will mentor you for money. Here’s why it has to be this way…
When you begin publishing content on the internet, you start to get an influx of feedback, messages and requests from the people who ...
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A Step-by-Step Plan To Get Copywriting Clients In 30 Days Or Less (10,000% Money Back, Cross-My-Heart-And-Hope-To-Die Guarantee)
The other day I ran a survey to my list. I sent an email out asking: “What would have made my last offer ...
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A Step-By-Step Guide For Getting Your First 600 Email Subscribers (Without Paying For Traffic)
The hardest part about growing an email list from scratch is getting momentum right at the start. About a year ago, my email ...
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Round II: Recap Of My “Closed Door” Discussion With The A-List Copywriter
So last week was interesting. The long and the short of it is this… An A-List Copywriter found an article I wrote, disagreed ...
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An Open Letter To An A-List Copywriter (From The Guy You Lambasted In Your Last Email)
Dear A-lister, Yesterday, a friend forwarded me the latest issue of your newsletter. I was thrilled to see you featured my article in ...
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The Only 5 Ways To Get Freelance Copywriting Clients
When I was still a schoolteacher, I met a guy who was a pretty successful copywriter. He seemed to have it all. He ...
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Why Some Copywriters Get Paid More (Or: The Art And Science Of Pricing)
Pricing. What an absolute clusterfuck. Before you become a business owner, or a freelancer or a service provider (or all 3)… you look ...
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How To Get People To Refer Copywriting Clients To You
For most of my freelance copywriting career, most of my “new business” has come from referrals. Meaning: Someone I know tells someone else ...
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The New Model For Freelance Copywriting Success In 2018 (And Beyond)
I don’t think many copywriters see the trend that’s been taking place in the freelance market for the past few years now. But ...
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How To Become A Super-Productive Writer
A typical week in the life for Chris Orzechowski consists of the following: Writing all of the copy for an 8 figure digital publishing ...
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