Articles From Chris Orzechowski

Here’s a collection of my weekly articles that will teach you some of the best email marketing strategies I’ve learned after generating tens of millions of dollars for my clients. Click the button below to get articles like this delivered straight to your inbox before they're published by joining my list:

[Email of the Week #6]: Anson Belt & Buckle’s First-Time Buyer Email (A New Take On An Old Classic)

Alright, it’s that magical time of the week again… So grab a coffee, make yourself comfortable and get ready to enjoy the newest edition of Email of the Week! This is the sixth installment of this series. Make sure you click here to check the archives of past episodes. In case you’re new around here,…

[Email of the Week #5]: How Wikipedia Earns Millions From Small Donors With Email Marketing

Alright, it’s that magical time of the week again… So grab a coffee, make yourself comfortable and get ready to enjoy the newest edition of Email of the Week! This is the fifth installment of this series. Make sure you click here to check the archives of past episodes. In case you’re new around here,…

[Email of the Week #4]: How Filippo Loreti Launches New Luxury Watch Collections

Alright, it’s that magical time of the week again… So grab a coffee, make yourself comfortable and get ready to enjoy the newest edition of Email of the Week! This is the fourth installment of this series. Make sure you click here to check the archives of past episodes. In case you’re new around here,…

[Email of the Week #3]: Dollar Shave Club’s Strategy for Launching New Products Without Social Proof

Alright, it’s that magical time of the week again… So grab a coffee, make yourself comfortable and get ready to enjoy the newest edition of Email of the Week! This is the third installment of this series. Make sure you click here to check the archives of past episodes. In case you’re new around here,…

[Email of the Week #2]: Derek Siver’s (CD Baby) Super-Viral Shipping Notification Email

This is the second installment in a new series I’ll be doing each week on my blog. I’m calling it: Email Of The Week (Click here for past episodes of Email of the Week) Here’s how it works: Each week, I go out into the wild to find a super-effective e-commerce marketing email… and I…

[Email of the Week #1]: ConvertKit’s awesome strategy for getting people to show up for webinars

This is the first installment in a new series I’ll be doing each week on my blog. I’m calling it: Email of the Week Here’s the gist of it: Each week, I go out into the wild to find a super-effective e-commerce marketing email… and I break down what made it work. My goal is…

My Main Takeaway from the Get More Clients Workshop (with Chris Orzechowski & Abbey Woodcock)

I just got back from hosting my first ever small-group workshop with Abbey Woodcock at The Freelance Co-op in Oneida, NY. It was called the Get More Clients Workshop. Abbey and I spent an entire day working together with 8 freelancers, helping them develop a custom client acquisition plan. It was a long day. We…

So… email marketing is dead, or something?

Have you heard the news? Email marketing is officially dead. Yeah, I know… you’ve heard it before. I know you’ve been hearing it multiple times every year since like 2010… but this time it’s for REAL. I swear it. I know it never really died after all those other warnings, but this time it’s TOTALLY…

Should You Cater Your Copy To Your Ideal Avatar?

Last week I tried something I don’t usually do. When you learn how to write copy, one of the things EVERY expert tells you is to envision ONE person who is you ideal avatar… and ONLY write to that ONE person. Imagine what they look like. Imagine what you would say to them if you…

My Review of Copy Chief Live

If you’re thinking about coming to Copy Chief Live this year, you’re going to love this article. I’ve been meaning to write this for a while now. Well… since I got home from CCL2 in 2018. I wanted to provide a “boots on the ground” perspective at all of the incredible things that happen at…