Articles From Chris Orzechowski

Here’s a collection of my weekly articles that will teach you some of the best email marketing strategies I’ve learned after generating tens of millions of dollars for my clients. Click the button below to get articles like this delivered straight to your inbox before they're published by joining my list:

[Email of the Week #2]: Derek Siver’s (CD Baby) Super-Viral Shipping Notification Email

This is the second installment in a new series I’ll be doing each week on my blog. I’m calling it: Email Of The Week (Click here for past episodes of Email of the Week) Here’s how it works: Each week, I go out into the wild to find a super-effective e-commerce marketing email… and I…

[Email of the Week #1]: ConvertKit’s awesome strategy for getting people to show up for webinars

This is the first installment in a new series I’ll be doing each week on my blog. I’m calling it: Email of the Week Here’s the gist of it: Each week, I go out into the wild to find a super-effective e-commerce marketing email… and I break down what made it work. My goal is…

My Main Takeaway from the Get More Clients Workshop (with Chris Orzechowski & Abbey Woodcock)

I just got back from hosting my first ever small-group workshop with Abbey Woodcock at The Freelance Co-op in Oneida, NY. It was called the Get More Clients Workshop. Abbey and I spent an entire day working together with 8 freelancers, helping them develop a custom client acquisition plan. It was a long day. We…

So… email marketing is dead, or something?

Have you heard the news? Email marketing is officially dead. Yeah, I know… you’ve heard it before. I know you’ve been hearing it multiple times every year since like 2010… but this time it’s for REAL. I swear it. I know it never really died after all those other warnings, but this time it’s TOTALLY…

Should You Cater Your Copy To Your Ideal Avatar?

Last week I tried something I don’t usually do. When you learn how to write copy, one of the things EVERY expert tells you is to envision ONE person who is you ideal avatar… and ONLY write to that ONE person. Imagine what they look like. Imagine what you would say to them if you…

My Review of Copy Chief Live

If you’re thinking about coming to Copy Chief Live this year, you’re going to love this article. I’ve been meaning to write this for a while now. Well… since I got home from CCL2 in 2018. I wanted to provide a “boots on the ground” perspective at all of the incredible things that happen at…

How we got a 22% bump in e-commerce sales with email marketing automation

A while back I had a client who was a little unsure what might happen if they started doing more email marketing into their e-commerce business. The product they were selling didn’t matter. But just for context: Their products sell for 10x the price of similar items on Amazon. Mainly because they sold boutique, high-quality…

Audience first. Product second.

I think the reason so many businesses never take off is because most entrepreneurs create a solution and then try to find a problem to match it with. This is, in essence, creating the product first and finding the audience afterwards. In my opinion… This is ass backwards. I’ve always found the most success when…

The Pipeline Mentality

A few years ago I read a book that really changed the way I thought about everything I was doing in my copywriting business. The book (I believe) was Rich Dad, Poor Dad by Robert Kiyosaki. In the book, he told a story about two men who were trying to make a living bringing water…

Are Tripwire Offers Necessary?

I got a question the other day from one of my Email Copy Academy students: === I was wondering if you’re a believer in tripwire / entry point offers? You know, offering a small piece of your product for ~$7 to help move someone from prospect to satisfied buyer. And from there, it’s much easier…