Articles From Chris Orzechowski

Here’s a collection of my weekly articles that will teach you some of the best email marketing strategies I’ve learned after generating tens of millions of dollars for my clients. Click the button below to get articles like this delivered straight to your inbox before they're published by joining my list:

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[Email of the Week #28]: NoCry Tools & Gear

I want you to close your eyes for a second… Yes – close them as you’re reading this. Close your eyes for a second and try to imagine the most boring product you can imagine. What came to mind? Aluminum siding? Socks? Ballpoint pens? The world is full of ‘seemingly’ boring products. Products we use…

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[Email of the Week #27]: U Suck At Golf

Do you ever just read an email and think to yourself… “This is fucking bro-tastic!” That might not be an actual word, recognized in the English language. Maybe it’s more of a feeling. Either way, it perfectly described how I felt when I read this email from U Suck At Golf that Justin Blackman sent…

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[Email of the Week #26]: Package Free Shop

Let’s talk about dildos. And, some other interesting products. (And yes. In case you’re wondering, I purposely made sure the word “dildos” found it’s way into the text preview line for this blog post… so I can get more clicks from social media.  Don’t hate the playa, hate the game.) About two weeks ago, I…

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[Email of the Week #25]: Ryan Lee (Rewind)

Seven years ago, when I started my business I had no idea what a copywriter was or did. I was a school teacher, but I was desperate to start an online business that could get me out of the classroom. After starting a few wildly UNsuccessful strength and conditioning blogs, I pivoted to the “wrestling…

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[Email of the Week #24]: Laura Belgray (Talking Shrimp)

When I first got the idea to do these weekly email breakdowns, I knew I wanted to focus solely on e-commerce companies who are doing great things with their email marketing. In my mind, that meant I’d spend most of my time breaking down emails that sell “physical” products. Like, stuff you get in the…

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[Email of the Week #23]: The Black Swan Group

I’m really torn here. I got an awesome email forwarded to me by an up-and-coming copywriter named Bailey Rogg. The email was from The Black Swan Group. In case you’re not familiar, this is Chris Voss’s company. In case you don’t know Chris Voss… he’s the guy who wrote Never Split The Difference. And if…

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[Email of the Week #22]: Underground Cellar

The other day I took a look at my email inbox and I was horrified with what I saw. Now, I might just be on a lot of email lists because of my profession. As an email marketer, I gotta see what everyone’s doing… so I can stay on the cutting edge… and so I…

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[Email of the Week #21]: The BroBasket

One of the popular list-building strategies e-commerce businesses use is to do a “giveaway” or “raffle” promotion. It works like this: You drive traffic (either from ads or a partner’s email list) to a squeeze page where you offer to give something away for free. Usually, the giveaway is for one of your products… or…

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[Email of the Week #20]: Outlier

One of the things you learn if you’re an athlete or entrepreneur is that the fundamentals always win. When I wrestled in college, we spent 90% of our time drilling the fundamentals. In fact, I don’t really remember learning a lot of “new moves.” Everything was basic: mat returns, single-leg takedowns, Stand-ups, shot defense, hand-fighting……

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[Email of the Week #19]: Burlap & Barrel

One of the questions I often get from business owners is some variation of: “What the heck am I supposed to write about in my emails?” Obviously, we all want to make sales from our lists. But after a while, ramming another 20% sale down your subscriber’s throats for the 437th day in a row…