Articles From Chris Orzechowski

Here’s a collection of my weekly articles that will teach you some of the best email marketing strategies I’ve learned after generating tens of millions of dollars for my clients. Click the button below to get articles like this delivered straight to your inbox before they're published by joining my list:

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[Email of the Week #21]: The BroBasket

One of the popular list-building strategies e-commerce businesses use is to do a “giveaway” or “raffle” promotion. It works like this: You drive traffic (either from ads or a partner’s email list) to a squeeze page where you offer to give something away for free. Usually, the giveaway is for one of your products… or…

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[Email of the Week #20]: Outlier

One of the things you learn if you’re an athlete or entrepreneur is that the fundamentals always win. When I wrestled in college, we spent 90% of our time drilling the fundamentals. In fact, I don’t really remember learning a lot of “new moves.” Everything was basic: mat returns, single-leg takedowns, Stand-ups, shot defense, hand-fighting……

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[Email of the Week #19]: Burlap & Barrel

One of the questions I often get from business owners is some variation of: “What the heck am I supposed to write about in my emails?” Obviously, we all want to make sales from our lists. But after a while, ramming another 20% sale down your subscriber’s throats for the 437th day in a row…

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[Email of the Week #18]: Supply vs Lululemon

Getting a customer to leave a review or leave a testimonial for a product they just bought is very hard. After all… people are busy. And quite honestly, outside of a handful of irrationally passionate Yelpers, very few people get joy from pontificating about their experience with your product. People aren’t great at writing. That’s…

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[Email of the Week #17]: Rev

There’s this great saying from the Robert Collier Letter book: “When you’re writing an advertisement, you want to enter the converation in your prospect’s mind.” Maybe you’ve heard it before. Personally, I thought that book was the most boring thing I’d ever read in my life. I actually couldn’t even find that quote in the…

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[Email of the Week #16]: UpCircle Beauty (the best Black Friday email I’ve ever seen)

I’m at a loss for words. I think this email is the best Black Friday email I’ve ever seen. I’ve sat here for about ten minutes, trying to figure out how to start this article. But I think I just need to get right down to it… Last week, you and I both got bombarded…

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[Email of the Week #15]: William Painter (special Black Friday edition)

One of the big decisions you have to make as an email marketer is deciding WHO your email will come from. You have a few choices. You can choose to send it from “your company.” You can choose to send it from “The _____ Team.” Or… You can send it from a real, living and…

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[Email of the Week #14]: Glass Half Full (Bright Cellars part 2)

Last week, we dove into Bright Cellar’s incredible email marketing strategy. Today, we’re going to dive a few levels deeper. This email marketing breakdown is kind of a doozy. I promise your mind will be blown and you will forever see the world of email marketing different by the time we’re done here. Pandora doesn’t…

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[Email of the Week #13]: Bright Cellars

A couple years ago, I started to get targeted for ads to take a wine quiz. The hook of the ad was something like: Two MIT grads created a quiz that matches you with your favorite wines. That’s my paraphrased version of it. Anyway… After seeing the ad a few times, I finally took the…

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[Email of the Week #12]: Vivino

While I was waiting for my Uber to the airport back from Copy Chief Live, a young copywriter approached me and asked me a question. He was working for an e-commerce company. A company with a huge catalog of products. Well over a hundred different products, to be more specific. He wanted to know: “How…