Articles From Chris Orzechowski

Here’s a collection of my weekly articles that will teach you some of the best email marketing strategies I’ve learned after generating tens of millions of dollars for my clients. Click the button below to get articles like this delivered straight to your inbox before they're published by joining my list:

[Email of the Week #16]: UpCircle Beauty (the best Black Friday email I’ve ever seen)

I’m at a loss for words. I think this email is the best Black Friday email I’ve ever seen. I’ve sat here for about ten minutes, trying to figure out how to start this article. But I think I just need to get right down to it… Last week, you and I both got bombarded…

[Email of the Week #15]: William Painter (special Black Friday edition)

One of the big decisions you have to make as an email marketer is deciding WHO your email will come from. You have a few choices. You can choose to send it from “your company.” You can choose to send it from “The _____ Team.” Or… You can send it from a real, living and…

[Email of the Week #14]: Glass Half Full (Bright Cellars part 2)

Last week, we dove into Bright Cellar’s incredible email marketing strategy. Today, we’re going to dive a few levels deeper. This email marketing breakdown is kind of a doozy. I promise your mind will be blown and you will forever see the world of email marketing different by the time we’re done here. Pandora doesn’t…

[Email of the Week #13]: Bright Cellars

A couple years ago, I started to get targeted for ads to take a wine quiz. The hook of the ad was something like: Two MIT grads created a quiz that matches you with your favorite wines. That’s my paraphrased version of it. Anyway… After seeing the ad a few times, I finally took the…

[Email of the Week #12]: Vivino

While I was waiting for my Uber to the airport back from Copy Chief Live, a young copywriter approached me and asked me a question. He was working for an e-commerce company. A company with a huge catalog of products. Well over a hundred different products, to be more specific. He wanted to know: “How…

[Email of the Week #11]: Morning Brew

One of the most important rules of email marketing is this: Make your emails appear valuable. I’ll admit, this “rule” of mine draws inspiration from Gary Bencivenga’s philosophy for all types of advertising. But in email, it’s even more important. When you look at your email inbox, there are two types of emails. You probably…

[Email of the Week #10]: Truvani

When it comes to e-commerce email marketing, there are only a handful of companies that do it well. One of those companies is Truvani. I only recently signed up for their email list and I gotta say… I was blown away with their email marketing game. In my opinion, they’re in the top 1% of…

[Email of the Week #9]: Ride | Austin

When I was growing up, my parents gave me the sage advice to never get into a car with a stranger. They also cautioned me against interacting with strangers on the internet. This advice kept myself and millions of other kids safe over the years. The funny thing is… Fast forward a couple decades and…

[Email of the Week #8]: Whisky Loot

Whisky. The nectar of the gods. As much as I love wine, I have to admit… whisky holds a special place in my heart as well. If you love whisky too… you are going to love this article. Because today, I have a very special treat for you. A very delicious treat I think you’re…

[Email of the Week #7]: Dry Farm Wines

I love wine. If you’re a rational person, you probably do too. That’s why I was SUPER excited when Drea Fecht sent me this email for review. It was one of the easiest “hell yes I’ll break this thing down” replies I ever sent back. This email has it all: long copy, a great story,…