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Articles From Chris Orzechowski

Here’s a collection of my weekly articles that will teach you some of the best email marketing strategies I’ve learned after generating tens of millions of dollars for my clients. Click the button below to get articles like this delivered straight to your inbox before they're published by joining my list:

So… email marketing is dead, or something?

Have you heard the news? Email marketing is officially dead. Yeah, I know… you’ve heard it before. I know you’ve been hearing it multiple times every year since like 2010… but this time it’s for REAL. I swear it. I know it never really died after all those other warnings, but this time it’s TOTALLY…

Should You Cater Your Copy To Your Ideal Avatar?

Last week I tried something I don’t usually do. When you learn how to write copy, one of the things EVERY expert tells you is to envision ONE person who is you ideal avatar… and ONLY write to that ONE person. Imagine what they look like. Imagine what you would say to them if you…

My Review of Copy Chief Live

If you’re thinking about coming to Copy Chief Live this year, you’re going to love this article. I’ve been meaning to write this for a while now. Well… since I got home from CCL2 in 2018. I wanted to provide a “boots on the ground” perspective at all of the incredible things that happen at…

How we got a 22% bump in e-commerce sales with email marketing automation

A while back I had a client who was a little unsure what might happen if they started doing more email marketing into their e-commerce business. The product they were selling didn’t matter. But just for context: Their products sell for 10x the price of similar items on Amazon. Mainly because they sold boutique, high-quality…

Audience first. Product second.

I think the reason so many businesses never take off is because most entrepreneurs create a solution and then try to find a problem to match it with. This is, in essence, creating the product first and finding the audience afterwards. In my opinion… This is ass backwards. I’ve always found the most success when…

The Pipeline Mentality

A few years ago I read a book that really changed the way I thought about everything I was doing in my copywriting business. The book (I believe) was Rich Dad, Poor Dad by Robert Kiyosaki. In the book, he told a story about two men who were trying to make a living bringing water…

Are Tripwire Offers Necessary?

I got a question the other day from one of my Email Copy Academy students: === I was wondering if you’re a believer in tripwire / entry point offers? You know, offering a small piece of your product for ~$7 to help move someone from prospect to satisfied buyer. And from there, it’s much easier…

How I Got My First 1,000 Email Subscribers (Hint: It Was A Grind)

In December of 2017, my email list had 55 subscribers. And that really bothered me. As an email copywriter, I specialized in helping my clients earn millions of dollars from the marketing campaigns we created. Yet with my own list… it was one of those “the cobbler’s children have no shoes” type of scenarios. When…

Is Long-Form Copy A Crutch?

I realize this article may trigger the copywriting community. But I’m going to write it anyway. (Mainly because I like gettin long-copy extremists all hot and bothered. And also because I think it’ll be a fun little thought experiment.) And who knows… this might even open your eyes to some simpler, easier methods of marketing…

Dear Angry Email Subscriber: Who Hurt You?

Something kind of funny happens when you start building an email list. In the beginning, your list is small enough where you’re well within the bounds of Dunbar’s Number. You probably know most, if not all of the subscribers in your list personally. Or you’ve at least probably interacted with them via email or social…