Articles From Chris Orzechowski

Here’s a collection of my weekly articles that will teach you some of the best email marketing strategies I’ve learned after generating tens of millions of dollars for my clients. Click the button below to get articles like this delivered straight to your inbox before they're published by joining my list:

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[Email of the Week #38]: Beckett Simonon

Wanna hear a funny story? A while back, I tried a little experiment with my email list. This was back when I decided to stop being an email “generalist” and instead focus on working JUST with eCommerce brands. My email list was a lot smaller back then. Back then, I’d check out who joined my…

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[Email of the Week #37]: Drizly

Have you ever royally screwed up an email broadcast? At a certain point in your business, it’s bound to happen. Most of the time, you might forget to include a link… or forget an important detail in your copy. So you have to send one of those semi-embarrassing “correction” emails. I’ve done this. In fact,…

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[Email of the Week #36]: Baked By Melissa

A couple of weeks ago, my wife and I wanted to send a gift to a friend of ours for her birthday. We landed on sending some cupcakes via Baked By Melissa (totally her idea, btw). Now, let me tell you… If you’ve never tried their cupcakes, you haven’t truly lived. They’re phenomenal. Baked By…

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[Email of the Week #35]: Vidyard

One of the interesting side effects of the quarantine has been seeing an army of normies become hip to Zoom. People are even calling it the new “social networking” platform. And listen, I myself love Zoom. (Well, besides the fact that it’s YET ANOTHER TOOL THE FUCKING CHINESE GOVERNMENT IS USING TO SPY ON US…

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[Email of the Week #34]: Carnivore Snax

A little over a week ago, one of my clients launched their brand on Kickstarter. They’re called Carnivore Snax. And they’re taking off like a rocket. Their project got fully-funded in under 90 minutes. And they raised over $65,000 in their first 24 hours. Not too shabby! Especially considering they’re selling a food item with…

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[Email of the Week #33]: Gold Medal Wine Club

If you’ve been following me for any amount of time, you know I’m a big fan of text-based emails. After all… People don’t look at an email and say “Wow… would ya look at how well designed this email is? The design of this email makes wanna buy this thing they’re selling me!” Nobody makes…

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[Email of the Week #32]: Well Built Style

Of all the different e-commerce verticals out there… I think fashion/apparel brands have some of the worst email marketing I’ve ever seen. Most email lists that I’m on in that space do nothing but send one flash sale campaign after the next. Their emails typically contain a product image, a big flashing coupon GIF, and…

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[Email of the Week #31]: Privy

After a short little hiatus, Email of the Week is officially BACK! Last week, my wife and I welcomed our first child into the world… a beautiful baby boy named Blake. So obviously, I wasn’t publishing a ton of content while we were stuck in the hospital. Duh. But now… I’m ready to sink my…

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[Email of the Week #30]: Shinesty (special COVID-19 edition)

This might be the best COVID-19 email you see all quarantine. I promise you that. I got an Email of the Week submission today from my buddy, Bailey Rogg. In addition to being an up and coming email copywriter, Bailey is an email hawk. He always has his eye out for incredible emails… and he…

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[Email of the Week #29]: Donors Choose vs Capital One (birthday-email cage match)

A few weeks ago it was my good friend and business partner Abbey Woodcock’s birthday. HAPPY BIRTHDAY ABBEY!!!!!!!!!!!!!!!!!!!!!!!! HI ABBEY!!!!!!!! As a result, she got a number of those “auto-generated” birthday emails. Now, listen… I personally think sending out an email to a customer on or around their birthday is generally a good idea. However……