Unlock the potential of email marketing to fuel your inbound strategy. Learn how email marketing can help you engage leads and convert them to customers.
How Can Email Marketing Fuel Your Overall Inbound Strategy? Read More »
The Ultimate Ecommerce Email Marketing Guide If you’re looking to know everything there is to ecommerce email marketing related, look no further. From best practices to examples, this guide has EVERYTHING you need to start kicking ass with your ecommerce email marketing. The Ultimate Guide To Ecommerce Email Marketing Ecommerce Email Marketing 101 Before we
Ultimate Ecommerce Email Marketing Guide Read More »
Have you heard the news? Email marketing is officially dead. Yeah, I know… you’ve heard it before. I know you’ve been hearing it multiple times every year since like 2010… but this time it’s for REAL. I swear it. I know it never really died after all those other warnings, but this time it’s TOTALLY
So… email marketing is dead, or something? Read More »
A while back I had a client who was a little unsure what might happen if they started doing more email marketing into their e-commerce business. The product they were selling didn’t matter. But just for context: Their products sell for 10x the price of similar items on Amazon. Mainly because they sold boutique, high-quality
How we got a 22% bump in e-commerce sales with email marketing automation Read More »
I got a question the other day from one of my Email Copy Academy students: === I was wondering if you’re a believer in tripwire / entry point offers? You know, offering a small piece of your product for ~$7 to help move someone from prospect to satisfied buyer. And from there, it’s much easier
Are Tripwire Offers Necessary? Read More »
So as an email marketer, I’m always looking for ways to grow my list. Obviously, you have lead magnets, ebooks, webinars, etc… All that stuff works great. But for a long time, I’ve been wanting to experiment with a new type of lead generation method that has the potential to make your email list really
Why Quizzes Work So Well For Growing Your Email List Read More »
A few years back, I was working with a client who had a big list. Hundreds of thousands of subscribers. Lots of different funnels. A ton of products. And a dizzying amount of segments and tags. One of my main responsibilities with that company was to write emails that put people into our funnels. And,
How To Never Run Out Of Email Marketing Ideas Read More »
On January 17th, 1961 outgoing President Dwight D. Eisenhower gave an epic speech, warning the nation about the rise of the Military Industrial Complex. He viewed it as one of the greatest threats to democracy. But what he didn’t warn us about was the ever-more sinister rise of the Christmas Industrial Complex. A movement –
Eisenhower forgot to warn us about the Christmas Industrial Complex Read More »
Last year I worked on a few Black Friday/Cyber Monday email sequences for two clients of mine. Both clients reported back that they tripled sales from the previous year… and both made a touch over $60,000 in sales, each. Which was kind of weird. Because they have different list sizes, different markets, and sell different
We all have an identity. We have an idea of the person we are. Today. Here. Right now. We also have aspirations. We concurrently hold in our mind the vision of the person we are now… and the person we want to one day become. And so, we buy things. We buy things that are
Product Launches: What We’re Selling Is A Transformation Read More »
