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Is Long-Form Copy A Crutch?

I realize this article may trigger the copywriting community. But I’m going to write it anyway. (Mainly because I like gettin long-copy extremists all hot and bothered. And also because I think it’ll be a fun little thought experiment.) And who knows… this might even open your eyes to some simpler, easier methods of marketing…

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Dear Angry Email Subscriber: Who Hurt You?

Something kind of funny happens when you start building an email list. In the beginning, your list is small enough where you’re well within the bounds of Dunbar’s Number. You probably know most, if not all of the subscribers in your list personally. Or you’ve at least probably interacted with them via email or social…

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Why Quizzes Work So Well For Growing Your Email List

So as an email marketer, I’m always looking for ways to grow my list. Obviously, you have lead magnets, ebooks, webinars, etc… All that stuff works great. But for a long time, I’ve been wanting to experiment with a new type of lead generation method that has the potential to make your email list really…

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How To Never Run Out Of Email Marketing Ideas

A few years back, I was working with a client who had a big list. Hundreds of thousands of subscribers. Lots of different funnels. A ton of products. And a dizzying amount of segments and tags. One of my main responsibilities with that company was to write emails that put people into our funnels. And,…

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Dear Newer Copywriters: I can’t mentor you for free, but I will mentor you for money. Here’s why it has to be this way…

When you begin publishing content on the internet, you start to get an influx of feedback, messages and requests from the people who follow you. I love this feedback. I love the questions. Every message I get from someone helps me pivot slightly so I can steer this ship in the right direction, towards the “true North”…

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