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[Email of the Week #12]: Vivino

While I was waiting for my Uber to the airport back from Copy Chief Live, a young copywriter approached me and asked me a question. He was working for an e-commerce company. A company with a huge catalog of products. Well over a hundred different products, to be more specific. He wanted to know: “How…

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[Email of the Week #11]: Morning Brew

One of the most important rules of email marketing is this: Make your emails appear valuable. I’ll admit, this “rule” of mine draws inspiration from Gary Bencivenga’s philosophy for all types of advertising. But in email, it’s even more important. When you look at your email inbox, there are two types of emails. You probably…

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[Email of the Week #9]: Ride | Austin

When I was growing up, my parents gave me the sage advice to never get into a car with a stranger. They also cautioned me against interacting with strangers on the internet. This advice kept myself and millions of other kids safe over the years. The funny thing is… Fast forward a couple decades and…

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So… email marketing is dead, or something?

Have you heard the news? Email marketing is officially dead. Yeah, I know… you’ve heard it before. I know you’ve been hearing it multiple times every year since like 2010… but this time it’s for REAL. I swear it. I know it never really died after all those other warnings, but this time it’s TOTALLY…

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Should You Cater Your Copy To Your Ideal Avatar?

Last week I tried something I don’t usually do. When you learn how to write copy, one of the things EVERY expert tells you is to envision ONE person who is you ideal avatar… and ONLY write to that ONE person. Imagine what they look like. Imagine what you would say to them if you…

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My Review of Copy Chief Live

If you’re thinking about coming to Copy Chief Live this year, you’re going to love this article. I’ve been meaning to write this for a while now. Well… since I got home from CCL2 in 2018. I wanted to provide a “boots on the ground” perspective at all of the incredible things that happen at…

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Audience first. Product second.

I think the reason so many businesses never take off is because most entrepreneurs create a solution and then try to find a problem to match it with. This is, in essence, creating the product first and finding the audience afterwards. In my opinion… This is ass backwards. I’ve always found the most success when…

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The Pipeline Mentality

A few years ago I read a book that really changed the way I thought about everything I was doing in my copywriting business. The book (I believe) was Rich Dad, Poor Dad by Robert Kiyosaki. In the book, he told a story about two men who were trying to make a living bringing water…

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