Last week I tried something I don’t usually do. When you learn how to write copy, one of the things EVERY expert tells you is to envision ONE person who is you ideal avatar… and ONLY write to that ONE person. Imagine what they look like. Imagine what you would say to them if you […]
Should You Cater Your Copy To Your Ideal Avatar? Read More »
I think the reason so many businesses never take off is because most entrepreneurs create a solution and then try to find a problem to match it with. This is, in essence, creating the product first and finding the audience afterwards. In my opinion… This is ass backwards. I’ve always found the most success when
Audience first. Product second. Read More »
I got a question the other day from one of my Email Copy Academy students: === I was wondering if you’re a believer in tripwire / entry point offers? You know, offering a small piece of your product for ~$7 to help move someone from prospect to satisfied buyer. And from there, it’s much easier
Are Tripwire Offers Necessary? Read More »
I realize this article may trigger the copywriting community. But I’m going to write it anyway. (Mainly because I like gettin long-copy extremists all hot and bothered. And also because I think it’ll be a fun little thought experiment.) And who knows… this might even open your eyes to some simpler, easier methods of marketing
Is Long-Form Copy A Crutch? Read More »
Something kind of funny happens when you start building an email list. In the beginning, your list is small enough where you’re well within the bounds of Dunbar’s Number. You probably know most, if not all of the subscribers in your list personally. Or you’ve at least probably interacted with them via email or social
Dear Angry Email Subscriber: Who Hurt You? Read More »
A few years back, I was working with a client who had a big list. Hundreds of thousands of subscribers. Lots of different funnels. A ton of products. And a dizzying amount of segments and tags. One of my main responsibilities with that company was to write emails that put people into our funnels. And,
How To Never Run Out Of Email Marketing Ideas Read More »
A few years ago, a client hired me to whip up a sales page for his SaaS company. It was a startup. And unfortunately, it never actually ended up getting started. But the copy was really good… if I do say so myself. (Perhaps I’ll share it at some point.) Anyway, the owner of the
How To Sell Your Stuff (For WAY More Than It’s Worth) Read More »
If you know how to write copy that sells, you can create cash out of thin air. You’ve probably heard that saying before. Or some variation thereof. Well, a few years back before I had any real paying clients or samples or experience or any of the other prerequisites I would need to make the
Man, oh man… You are gonna LOVE this. I’ve discovered this new online marketing tactic that is going to BLOW YOUR FREAKING MIND! Are you ready for it? You sure? Ok, here it is… Actually Give A Shit About The People On Your List It’s kind of sad that I have to write this. It
A few weeks back I entered a “copywriting contest.” Here were the rules: Sell a flashlight. But not just any flashlight. A super-special “tactical” flashlight. I could write whatever I wanted, but it had to fit on one page. Winner gets a $500 Amazon gift card. And a shit ton of bragging rights… I guess?
How I Won Agora Financial’s Copywriting Contest (Or At Least Why I Think I Did) Read More »
