Have you heard the news? Email marketing is officially dead. Yeah, I know… you’ve heard it before. I know you’ve been hearing it multiple times every year since like 2010… but this time it’s for REAL. I swear it. I know it never really died after all those other warnings, but this time it’s TOTALLY […]
So… email marketing is dead, or something? Read More »
Last week I tried something I don’t usually do. When you learn how to write copy, one of the things EVERY expert tells you is to envision ONE person who is you ideal avatar… and ONLY write to that ONE person. Imagine what they look like. Imagine what you would say to them if you
Should You Cater Your Copy To Your Ideal Avatar? Read More »
A while back I had a client who was a little unsure what might happen if they started doing more email marketing into their e-commerce business. The product they were selling didn’t matter. But just for context: Their products sell for 10x the price of similar items on Amazon. Mainly because they sold boutique, high-quality
How we got a 22% bump in e-commerce sales with email marketing automation Read More »
I think the reason so many businesses never take off is because most entrepreneurs create a solution and then try to find a problem to match it with. This is, in essence, creating the product first and finding the audience afterwards. In my opinion… This is ass backwards. I’ve always found the most success when
Audience first. Product second. Read More »
In December of 2017, my email list had 55 subscribers. And that really bothered me. As an email copywriter, I specialized in helping my clients earn millions of dollars from the marketing campaigns we created. Yet with my own list… it was one of those “the cobbler’s children have no shoes” type of scenarios. When
How I Got My First 1,000 Email Subscribers (Hint: It Was A Grind) Read More »
I realize this article may trigger the copywriting community. But I’m going to write it anyway. (Mainly because I like gettin long-copy extremists all hot and bothered. And also because I think it’ll be a fun little thought experiment.) And who knows… this might even open your eyes to some simpler, easier methods of marketing
Is Long-Form Copy A Crutch? Read More »
Something kind of funny happens when you start building an email list. In the beginning, your list is small enough where you’re well within the bounds of Dunbar’s Number. You probably know most, if not all of the subscribers in your list personally. Or you’ve at least probably interacted with them via email or social
Dear Angry Email Subscriber: Who Hurt You? Read More »
Recently, I’ve had a few subscribers reach out to me and ask me some variation of this question: “Do you ever offer discounts for Email Copy Academy?” “Do you give discounts for first-time customers?” “I’m in the red, can I get a discount?” Allow me to take a moment and answer this question here: ……….
How To Know When You’re Entitled To A Discount On My Courses Read More »
A few years back, I was working with a client who had a big list. Hundreds of thousands of subscribers. Lots of different funnels. A ton of products. And a dizzying amount of segments and tags. One of my main responsibilities with that company was to write emails that put people into our funnels. And,
How To Never Run Out Of Email Marketing Ideas Read More »
I recently decided to make the move from Drip to ConvertKit, for a few reasons. And the timing was almost perfect. A few days after making the switch, I saw that ConvertKit was holding a landing page creation & list building challenge, where the grand prize winner would receive $5,000 along with some other awesome
How to Win ConvertKit’s 30 Day Landing Page Challenge ($5,000 Prize) Read More »
