Online Business Owner

So… email marketing is dead, or something?

Have you heard the news? Email marketing is officially dead. Yeah, I know… you’ve heard it before. I know you’ve been hearing it multiple times every year since like 2010… but this time it’s for REAL. I swear it. I know it never really died after all those other warnings, but this time it’s TOTALLY …

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How we got a 22% bump in e-commerce sales with email marketing automation

A while back I had a client who was a little unsure what might happen if they started doing more email marketing into their e-commerce business. The product they were selling didn’t matter. But just for context: Their products sell for 10x the price of similar items on Amazon. Mainly because they sold boutique, high-quality …

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How I Got My First 1,000 Email Subscribers (Hint: It Was A Grind)

In December of 2017, my email list had 55 subscribers. And that really bothered me. As an email copywriter, I specialized in helping my clients earn millions of dollars from the marketing campaigns we created. Yet with my own list… it was one of those “the cobbler’s children have no shoes” type of scenarios. When …

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Dear Angry Email Subscriber: Who Hurt You?

Something kind of funny happens when you start building an email list. In the beginning, your list is small enough where you’re well within the bounds of Dunbar’s Number. You probably know most, if not all of the subscribers in your list personally. Or you’ve at least probably interacted with them via email or social …

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How To Know When You’re Entitled To A Discount On My Courses

Recently, I’ve had a few subscribers reach out to me and ask me some variation of this question: “Do you ever offer discounts for Email Copy Academy?” “Do you give discounts for first-time customers?” “I’m in the red, can I get a discount?” Allow me to take a moment and answer this question here: ………. …

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How To Never Run Out Of Email Marketing Ideas

A few years back, I was working with a client who had a big list. Hundreds of thousands of subscribers. Lots of different funnels. A ton of products. And a dizzying amount of segments and tags. One of my main responsibilities with that company was to write emails that put people into our funnels. And, …

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How to Win ConvertKit’s 30 Day Landing Page Challenge ($5,000 Prize)

I recently decided to make the move from Drip to ConvertKit, for a few reasons. And the timing was almost perfect. A few days after making the switch, I saw that ConvertKit was holding a landing page creation & list building challenge, where the grand prize winner would receive $5,000 along with some other awesome …

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