I just got back from hosting my first ever small-group workshop with Abbey Woodcock at The Freelance Co-op in Oneida, NY. It was called the Get More Clients Workshop. Abbey and I spent an entire day working together with 8 freelancers, helping them develop a custom client acquisition plan. It was a long day. We …
Have you heard the news? Email marketing is officially dead. Yeah, I know… you’ve heard it before. I know you’ve been hearing it multiple times every year since like 2010… but this time it’s for REAL. I swear it. I know it never really died after all those other warnings, but this time it’s TOTALLY …
If you’re thinking about coming to Copy Chief Live this year, you’re going to love this article. I’ve been meaning to write this for a while now. Well… since I got home from CCL2 in 2018. I wanted to provide a “boots on the ground” perspective at all of the incredible things that happen at …
A few years ago I read a book that really changed the way I thought about everything I was doing in my copywriting business. The book (I believe) was Rich Dad, Poor Dad by Robert Kiyosaki. In the book, he told a story about two men who were trying to make a living bringing water …
Last Wednesday, I was driving into Brooklyn for The Copywriter Club In Real Life’s annual event. Before I left, I got a comment on one of my Facebook posts. I tried responding, but for some reason… I wasn’t able to leave a comment on my own post. Which I thought was kind of weird. I …
Hey People Who Say “Social Media Is Replacing Email”… Where Is Your God Now? Read More »
When you begin publishing content on the internet, you start to get an influx of feedback, messages and requests from the people who follow you. I love this feedback. I love the questions. Every message I get from someone helps me pivot slightly so I can steer this ship in the right direction, towards the “true North” …
A few years ago, a client hired me to whip up a sales page for his SaaS company. It was a startup. And unfortunately, it never actually ended up getting started. But the copy was really good… if I do say so myself. (Perhaps I’ll share it at some point.) Anyway, the owner of the …
How To Sell Your Stuff (For WAY More Than It’s Worth) Read More »
If you know how to write copy that sells, you can create cash out of thin air. You’ve probably heard that saying before. Or some variation thereof. Well, a few years back before I had any real paying clients or samples or experience or any of the other prerequisites I would need to make the …
The other day I ran a survey to my list. I sent an email out asking: “What would have made my last offer for my coaching program a ‘no-brainer’… and would have convinced you to join?” The data was incredibly useful. However, I’ve started to notice a common trend every time I run an anonymous …
So… you got an email list. Now what? I’m sure you have a million questions now that you’ve started to build your following: How long do I have to wait before I can start selling stuff? When will I have enough subscribers? How many subscribers do I need to have to make REAL money? If …
How many email subscribers do you need before you can start selling? Read More »
