Have you ever royally screwed up an email broadcast? At a certain point in your business, it’s bound to happen. Most of the time, you might forget to include a link… or forget an important detail in your copy. So you have to send one of those semi-embarrassing “correction” emails. I’ve done this. In fact,…

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A couple of weeks ago, my wife and I wanted to send a gift to a friend of ours for her birthday. We landed on sending some cupcakes via Baked By Melissa (totally her idea, btw). Now, let me tell you… If you’ve never tried their cupcakes, you haven’t truly lived. They’re phenomenal. Baked By…

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One of the interesting side effects of the quarantine has been seeing an army of normies become hip to Zoom. People are even calling it the new “social networking” platform. And listen, I myself love Zoom. (Well, besides the fact that it’s YET ANOTHER TOOL THE FUCKING CHINESE GOVERNMENT IS USING TO SPY ON US…

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A little over a week ago, one of my clients launched their brand on Kickstarter. They’re called Carnivore Snax. And they’re taking off like a rocket. Their project got fully-funded in under 90 minutes. And they raised over $65,000 in their first 24 hours. Not too shabby! Especially considering they’re selling a food item with…

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If you’ve been following me for any amount of time, you know I’m a big fan of text-based emails. After all… People don’t look at an email and say “Wow… would ya look at how well designed this email is? The design of this email makes wanna buy this thing they’re selling me!” Nobody makes…

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Of all the different e-commerce verticals out there… I think fashion/apparel brands have some of the worst email marketing I’ve ever seen. Most email lists that I’m on in that space do nothing but send one flash sale campaign after the next. Their emails typically contain a product image, a big flashing coupon GIF, and…

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After a short little hiatus, Email of the Week is officially BACK! Last week, my wife and I welcomed our first child into the world… a beautiful baby boy named Blake. So obviously, I wasn’t publishing a ton of content while we were stuck in the hospital. Duh. But now… I’m ready to sink my…

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I want you to close your eyes for a second… Yes – close them as you’re reading this. Close your eyes for a second and try to imagine the most boring product you can imagine. What came to mind? Aluminum siding? Socks? Ballpoint pens? The world is full of ‘seemingly’ boring products. Products we use…

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