Email Copywriter

How many email subscribers do you need before you can start selling?

So… you got an email list. Now what? I’m sure you have a million questions now that you’ve started to build your following: How long do I have to wait before I can start selling stuff? When will I have enough subscribers? How many subscribers do I need to have to make REAL money? If […]

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A Step-By-Step Guide For Getting Your First 600 Email Subscribers (Without Paying For Traffic)

The hardest part about growing an email list from scratch is getting momentum right at the start. About a year ago, my email list was about 55 subscribers strong. Which is super tiny. I know. For a long time, I neglected my email list and instead buried myself in client work because the money was

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People Probably Don’t Wanna Buy Your Stuff Right Now But They Might Want To In The Future So Here’s How You Sell To Those People

A few months ago I launched my first official digital course. And, it went really well. My business partner and I ended up enrolling 33 students into this program, during our intial launch. And I felt pretty good about myself. The thing was… My list is tiny. So when we went to “re-launch” the new

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How To Make Running Your Business So Easy… Things Get Boring

The entrepreneur is a fickle creature. When observed in its natural habitat, it can be seen playing, procrastinating, shitposting on Facebook… and chasing shiny objects from time to time. It is unique in the animal kingdom, as it is one of God’s only creatures who seeks to continually make it’s own life harder, more stressful

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How To Make Your Product Stand Out (Even if Everyone Else Is Selling The Same Exact Thing)

It’s kind of a terrifying proposition to introduce a new product to the market nowadays. We’re living in an oversaturated society. We literally can’t fit any more information into our brains. We get tens of thousands of advertising messages that bombard our senses every single day. There are over 28 million businesses in the US alone.

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How To Create A Multi-Million Dollar Sales Message

One thing I’ve sort of become known for in the copywriting world is helping business owners create huge product launch campaigns… and then turning these “launches” into evergreen campaigns that bring in revenue on a daily basis in perpetuity. A lot of these campaigns have generated well north of seven-figures on the launch alone… and

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On Building An Empire

One thing they don’t teach you anything about in school is how to build a business. It’s kind of weird. Considering ~83% employees work for private businesses, while the other 17% of government workers are supported by tax revenue generated either directly or indirectly through businesses… you’d think there’d be a greater interest in keeping this

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Round II: Recap Of My “Closed Door” Discussion With The A-List Copywriter

So last week was interesting. The long and the short of it is this… An A-List Copywriter found an article I wrote, disagreed with a few of the points I made, decided to blast out her critique to her email list… and I found out. I wrote an article rebutting her critique (while secretly hoping

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An Open Letter To An A-List Copywriter (From The Guy You Lambasted In Your Last Email)

Dear A-lister, Yesterday, a friend forwarded me the latest issue of your newsletter. I was thrilled to see you featured my article in it. It’s not every day an A-list copywriter stumbles across something I wrote and feels impassioned enough to share it to their entire audience. I’m also glad that you took the time

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