It’s kind of a terrifying proposition to introduce a new product to the market nowadays. We’re living in an oversaturated society. We literally can’t fit any more information into our brains. We get tens of thousands of advertising messages that bombard our senses every single day. There are over 28 million businesses in the US alone. […]
One thing I’ve sort of become known for in the copywriting world is helping business owners create huge product launch campaigns… and then turning these “launches” into evergreen campaigns that bring in revenue on a daily basis in perpetuity. A lot of these campaigns have generated well north of seven-figures on the launch alone… and
How To Create A Multi-Million Dollar Sales Message Read More »
When I first started learning about marketing, there was something I read that changed the entire course of my life. I was a broke as a joke public school teacher who was desperately trying to find a way to supplement my income so I could start moving on up the food chain. I realized after
The one piece of copy that can change your life forever Read More »
Rory, a loyal email list subscriber, wrote to me the other day with a good question. It was something along the lines of “what would be my best piece of advice for someone new to writing emails.” Although this can be taken a few different ways, I’m going to imagine he is someone like me
The fastest way to get good at email Read More »
A few years ago I got an email from a buddy of mine asking if I had availability to take on a small copy project in a weird little niche that I didn’t even know existed. What niche was it? Crocheting. You know – those little old ladies who knit sweaters and scarves? Well, little
My first (successful) product launch Read More »
