A few years ago I read a book that really changed the way I thought about everything I was doing in my copywriting business. The book (I believe) was Rich Dad, Poor Dad by Robert Kiyosaki. In the book, he told a story about two men who were trying to make a living bringing water […]
The Pipeline Mentality Read More »
I got a question the other day from one of my Email Copy Academy students: === I was wondering if you’re a believer in tripwire / entry point offers? You know, offering a small piece of your product for ~$7 to help move someone from prospect to satisfied buyer. And from there, it’s much easier
Are Tripwire Offers Necessary? Read More »
In December of 2017, my email list had 55 subscribers. And that really bothered me. As an email copywriter, I specialized in helping my clients earn millions of dollars from the marketing campaigns we created. Yet with my own list… it was one of those “the cobbler’s children have no shoes” type of scenarios. When
How I Got My First 1,000 Email Subscribers (Hint: It Was A Grind) Read More »
I realize this article may trigger the copywriting community. But I’m going to write it anyway. (Mainly because I like gettin long-copy extremists all hot and bothered. And also because I think it’ll be a fun little thought experiment.) And who knows… this might even open your eyes to some simpler, easier methods of marketing
Is Long-Form Copy A Crutch? Read More »
Something kind of funny happens when you start building an email list. In the beginning, your list is small enough where you’re well within the bounds of Dunbar’s Number. You probably know most, if not all of the subscribers in your list personally. Or you’ve at least probably interacted with them via email or social
Dear Angry Email Subscriber: Who Hurt You? Read More »
Recently, I’ve had a few subscribers reach out to me and ask me some variation of this question: “Do you ever offer discounts for Email Copy Academy?” “Do you give discounts for first-time customers?” “I’m in the red, can I get a discount?” Allow me to take a moment and answer this question here: ……….
How To Know When You’re Entitled To A Discount On My Courses Read More »
So as an email marketer, I’m always looking for ways to grow my list. Obviously, you have lead magnets, ebooks, webinars, etc… All that stuff works great. But for a long time, I’ve been wanting to experiment with a new type of lead generation method that has the potential to make your email list really
Why Quizzes Work So Well For Growing Your Email List Read More »
A few years back, I was working with a client who had a big list. Hundreds of thousands of subscribers. Lots of different funnels. A ton of products. And a dizzying amount of segments and tags. One of my main responsibilities with that company was to write emails that put people into our funnels. And,
How To Never Run Out Of Email Marketing Ideas Read More »
I recently decided to make the move from Drip to ConvertKit, for a few reasons. And the timing was almost perfect. A few days after making the switch, I saw that ConvertKit was holding a landing page creation & list building challenge, where the grand prize winner would receive $5,000 along with some other awesome
How to Win ConvertKit’s 30 Day Landing Page Challenge ($5,000 Prize) Read More »
Last Wednesday, I was driving into Brooklyn for The Copywriter Club In Real Life’s annual event. Before I left, I got a comment on one of my Facebook posts. I tried responding, but for some reason… I wasn’t able to leave a comment on my own post. Which I thought was kind of weird. I
Hey People Who Say “Social Media Is Replacing Email”… Where Is Your God Now? Read More »
