Alright, it’s that magical time of the week again… So grab a coffee, make yourself comfortable and get ready to enjoy the newest edition of Email of the Week! This is the fourth installment of this series. Make sure you click here to check the archives of past episodes. In case you’re new around here, […]
[Email of the Week #4]: Filippo Loreti Read More »
Alright, it’s that magical time of the week again… So grab a coffee, make yourself comfortable and get ready to enjoy the newest edition of Email of the Week! This is the third installment of this series. Make sure you click here to check the archives of past episodes. In case you’re new around here,
[Email of the Week #3]: Dollar Shave Club Read More »
This is the second installment in a new series I’ll be doing each week on my blog. I’m calling it: Email Of The Week (Click here for past episodes of Email of the Week) Here’s how it works: Each week, I go out into the wild to find a super-effective e-commerce marketing email… and I
[Email of the Week #2]: Derek Siver Read More »
This is the first installment in a new series I’ll be doing each week on my blog. I’m calling it: Email of the Week Here’s the gist of it: Each week, I go out into the wild to find a super-effective e-commerce marketing email… and I break down what made it work. My goal is
[Email of the Week #1]: ConvertKit Read More »
I just got back from hosting my first ever small-group workshop with Abbey Woodcock at The Freelance Co-op in Oneida, NY. It was called the Get More Clients Workshop. Abbey and I spent an entire day working together with 8 freelancers, helping them develop a custom client acquisition plan. It was a long day. We
Have you heard the news? Email marketing is officially dead. Yeah, I know… you’ve heard it before. I know you’ve been hearing it multiple times every year since like 2010… but this time it’s for REAL. I swear it. I know it never really died after all those other warnings, but this time it’s TOTALLY
So… email marketing is dead, or something? Read More »
Last week I tried something I don’t usually do. When you learn how to write copy, one of the things EVERY expert tells you is to envision ONE person who is you ideal avatar… and ONLY write to that ONE person. Imagine what they look like. Imagine what you would say to them if you
Should You Cater Your Copy To Your Ideal Avatar? Read More »
If you’re thinking about coming to Copy Chief Live this year, you’re going to love this article. I’ve been meaning to write this for a while now. Well… since I got home from CCL2 in 2018. I wanted to provide a “boots on the ground” perspective at all of the incredible things that happen at
My Review of Copy Chief Live Read More »
A while back I had a client who was a little unsure what might happen if they started doing more email marketing into their e-commerce business. The product they were selling didn’t matter. But just for context: Their products sell for 10x the price of similar items on Amazon. Mainly because they sold boutique, high-quality
How we got a 22% bump in e-commerce sales with email marketing automation Read More »
I think the reason so many businesses never take off is because most entrepreneurs create a solution and then try to find a problem to match it with. This is, in essence, creating the product first and finding the audience afterwards. In my opinion… This is ass backwards. I’ve always found the most success when
Audience first. Product second. Read More »
