[Email of the Week #55]: Zappos

[EDITOR’S NOTE]: Back when I used to have my Email Copy Academy coaching group (it’s no longer for sale, so please don’t ask – you’re not getting in)… I had a LOT of talented copywriters come through. One of those very talented writers is named Carrie Carr. As an email copywriter, you need to wear…

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[Email of the Week #54]: Surfshark

Every single email you ever send to your list is a touchpoint that influences how people feel about your company. My friend Jimmy Parent once said that a brand isn’t a logo or a color scheme on your website… it’s the collection of all the interactions a customer has had with your company and how…

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[Email of the Week #52]: Joel Klettke

[EDITOR’S NOTE]: One of the things I’ve learned in 2020 is that I am the bottleneck for almost everything in my business. That being said, I’m making every effort I can to get the hell out of the way so we can keep making magic, here at Orzy Media. For almost an entire year, I…

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[Email of the Week #50]: Mister Jones Health

A few weeks ago I got an opportunity to connect with one of the founders of a really awesome, fast-growing supplement brand called Mister Jones Health. They have a truly game-changing product line. And it should come as no surprise that they’re doing an awesome job with their email marketing as well. The other day,…

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[Email of the Week #49]: Alaska Salt Co.

The rumors of the demise of Email of the Week have been greatly exaggerated. We… Are… BACK!!! And this time, EotW is back with a vengeance. Sure, ok. It’s been a few weeks. Turns out, when you start an agency, there’s a lot of ducks you gotta get into rows. But I’ve managed to move…

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[Email of the Week #48]: Mixtiles

Some companies use their marketing to make you feel like you’re not just another customer… and that you actually matter. There’s a lot of ways to do this. But most of the time, you’ll see these special interactions happen through email. Sometimes companies go the extra mile to add a little personal touch to their…

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[Email of the Week #47]: Fellow

A while back I heard a really interesting take on a single event that changed the course of civilization as we know it. Now, I’m not an anthropologist. And you should always do your own research. But according to this theory, the introduction of coffee changed our world forever. For thousands of years, humans spent…

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[Email of the Week #46]: Mailman

The other day I was scrolling through Twatter when I found a thread from a guy named Andrew Wilkinson. The first line of the tweet grabbed me by the collar and spoke to my soul…   I sat up straight. And I leaned in…     My inbox is a dumpster fire as well. Don’t…

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[Email of the Week #45]: Tiger Fitness

Earlier this year, I decided to finally get back into “fighting shape.” For the past couple years, I’d fluctuated between 260-270lbs. Fucking gross! Especially considering that I wrestled 184 in college. Not very good. Well, once my son was born and the quarantine happened… I figured that now it was time to stop fucking around.…

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[Email of the Week #44]: Blockhead Skateboards

After a quick little summer vacay, Email of the Week is officially… BACK! And boy oh boy, do I have a good breakdown for you today. One of the things I love about this Email of the Week project is that I get to feature brands with awesome backstories. You probably haven’t heard of a…

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