Last week I tried something I don’t usually do. When you learn how to write copy, one of the things EVERY expert tells you is to envision ONE person who is you ideal avatar… and ONLY write to that ONE person. Imagine what they look like. Imagine what you would say to them if you […]
Should You Cater Your Copy To Your Ideal Avatar? Read More »
If you’re thinking about coming to Copy Chief Live this year, you’re going to love this article. I’ve been meaning to write this for a while now. Well… since I got home from CCL2 in 2018. I wanted to provide a “boots on the ground” perspective at all of the incredible things that happen at
My Review of Copy Chief Live Read More »
A while back I had a client who was a little unsure what might happen if they started doing more email marketing into their e-commerce business. The product they were selling didn’t matter. But just for context: Their products sell for 10x the price of similar items on Amazon. Mainly because they sold boutique, high-quality
How we got a 22% bump in e-commerce sales with email marketing automation Read More »
I think the reason so many businesses never take off is because most entrepreneurs create a solution and then try to find a problem to match it with. This is, in essence, creating the product first and finding the audience afterwards. In my opinion… This is ass backwards. I’ve always found the most success when
Audience first. Product second. Read More »
A few years ago I read a book that really changed the way I thought about everything I was doing in my copywriting business. The book (I believe) was Rich Dad, Poor Dad by Robert Kiyosaki. In the book, he told a story about two men who were trying to make a living bringing water
The Pipeline Mentality Read More »
