Archive for January 2018

How to structure an email launch sequence

Here’s a question I got from fellow freelance copywriter and loyal email list subscriber, Burak My comments to follow: My question is: How do you outline the launch series (or welcome series for autoresponders)? For example, I’ve a pretty good understanding about writing emails individually: teaser emails, Q&A emails, “will it work for you” emails,…

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My first (successful) product launch

A few years ago I got an email from a buddy of mine asking if I had availability to take on a small copy project in a weird little niche that I didn’t even know existed. What niche was it? Crocheting. You know – those little old ladies who knit sweaters and scarves? Well, little…

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