Email of the Week

Seven years ago, when I started my business I had no idea what a copywriter was or did. I was a school teacher, but I was desperate to start an online business that could get me out of the classroom. After starting a few wildly UNsuccessful strength and conditioning blogs, I pivoted to the “wrestling […]

When I first got the idea to do these weekly email breakdowns, I knew I wanted to focus solely on e-commerce companies who are doing great things with their email marketing. In my mind, that meant I’d spend most of my time breaking down emails that sell “physical” products. Like, stuff you get in the

I’m really torn here. I got an awesome email forwarded to me by an up-and-coming copywriter named Bailey Rogg. The email was from The Black Swan Group. In case you’re not familiar, this is Chris Voss’s company. In case you don’t know Chris Voss… he’s the guy who wrote Never Split The Difference. And if

The other day I took a look at my email inbox and I was horrified with what I saw. Now, I might just be on a lot of email lists because of my profession. As an email marketer, I gotta see what everyone’s doing… so I can stay on the cutting edge… and so I

One of the popular list-building strategies e-commerce businesses use is to do a “giveaway” or “raffle” promotion. It works like this: You drive traffic (either from ads or a partner’s email list) to a squeeze page where you offer to give something away for free. Usually, the giveaway is for one of your products… or

One of the things you learn if you’re an athlete or entrepreneur is that the fundamentals always win. When I wrestled in college, we spent 90% of our time drilling the fundamentals. In fact, I don’t really remember learning a lot of “new moves.” Everything was basic: mat returns, single-leg takedowns, Stand-ups, shot defense, hand-fighting…

One of the questions I often get from business owners is some variation of: “What the heck am I supposed to write about in my emails?” Obviously, we all want to make sales from our lists. But after a while, ramming another 20% sale down your subscriber’s throats for the 437th day in a row

Getting a customer to leave a review or leave a testimonial for a product they just bought is very hard. After all… people are busy. And quite honestly, outside of a handful of irrationally passionate Yelpers, very few people get joy from pontificating about their experience with your product. People aren’t great at writing. That’s

There’s this great saying from the Robert Collier Letter book: “When you’re writing an advertisement, you want to enter the converation in your prospect’s mind.” Maybe you’ve heard it before. Personally, I thought that book was the most boring thing I’d ever read in my life. I actually couldn’t even find that quote in the

I’m at a loss for words. I think this email is the best Black Friday email I’ve ever seen. I’ve sat here for about ten minutes, trying to figure out how to start this article. But I think I just need to get right down to it… Last week, you and I both got bombarded