Email of the Week

One of the interesting side effects of the quarantine has been seeing an army of normies become hip to Zoom. People are even calling it the new “social networking” platform. And listen, I myself love Zoom. (Well, besides the fact that it’s YET ANOTHER TOOL THE FUCKING CHINESE GOVERNMENT IS USING TO SPY ON US […]

A little over a week ago, one of my clients launched their brand on Kickstarter. They’re called Carnivore Snax. And they’re taking off like a rocket. Their project got fully-funded in under 90 minutes. And they raised over $65,000 in their first 24 hours. Not too shabby! Especially considering they’re selling a food item with

If you’ve been following me for any amount of time, you know I’m a big fan of text-based emails. After all… People don’t look at an email and say “Wow… would ya look at how well designed this email is? The design of this email makes wanna buy this thing they’re selling me!” Nobody makes

Of all the different e-commerce verticals out there… I think fashion/apparel brands have some of the worst email marketing I’ve ever seen. Most email lists that I’m on in that space do nothing but send one flash sale campaign after the next. Their emails typically contain a product image, a big flashing coupon GIF, and

After a short little hiatus, Email of the Week is officially BACK! Last week, my wife and I welcomed our first child into the world… a beautiful baby boy named Blake. So obviously, I wasn’t publishing a ton of content while we were stuck in the hospital. Duh. But now… I’m ready to sink my

This might be the best COVID-19 email you see all quarantine. I promise you that. I got an Email of the Week submission today from my buddy, Bailey Rogg. In addition to being an up and coming email copywriter, Bailey is an email hawk. He always has his eye out for incredible emails… and he

A few weeks ago it was my good friend and business partner Abbey Woodcock’s birthday. HAPPY BIRTHDAY ABBEY!!!!!!!!!!!!!!!!!!!!!!!! HI ABBEY!!!!!!!! As a result, she got a number of those “auto-generated” birthday emails. Now, listen… I personally think sending out an email to a customer on or around their birthday is generally a good idea. However…

I want you to close your eyes for a second… Yes – close them as you’re reading this. Close your eyes for a second and try to imagine the most boring product you can imagine. What came to mind? Aluminum siding? Socks? Ballpoint pens? The world is full of ‘seemingly’ boring products. Products we use

Do you ever just read an email and think to yourself… “This is fucking bro-tastic!” That might not be an actual word, recognized in the English language. Maybe it’s more of a feeling. Either way, it perfectly described how I felt when I read this email from U Suck At Golf that Justin Blackman sent

Let’s talk about dildos. And, some other interesting products. (And yes. In case you’re wondering, I purposely made sure the word “dildos” found it’s way into the text preview line for this blog post… so I can get more clicks from social media.  Don’t hate the playa, hate the game.) About two weeks ago, I