[Email of the Week #12]: Vivino

While I was waiting for my Uber to the airport back from Copy Chief Live, a young copywriter approached me and asked me a question. He was working for an e-commerce company. A company with a huge catalog of products. Well over a hundred different products, to be more specific. He wanted to know: “How…

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[Email of the Week #11]: Morning Brew

One of the most important rules of email marketing is this: Make your emails appear valuable. I’ll admit, this “rule” of mine draws inspiration from Gary Bencivenga’s philosophy for all types of advertising. But in email, it’s even more important. When you look at your email inbox, there are two types of emails. You probably…

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[Email of the Week #10]: Truvani

When it comes to e-commerce email marketing, there are only a handful of companies that do it well. One of those companies is Truvani. I only recently signed up for their email list and I gotta say… I was blown away with their email marketing game. In my opinion, they’re in the top 1% of…

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[Email of the Week #9]: Ride | Austin

When I was growing up, my parents gave me the sage advice to never get into a car with a stranger. They also cautioned me against interacting with strangers on the internet. This advice kept myself and millions of other kids safe over the years. The funny thing is… Fast forward a couple decades and…

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[Email of the Week #8]: Whisky Loot

Whisky. The nectar of the gods. As much as I love wine, I have to admit… whisky holds a special place in my heart as well. If you love whisky too… you are going to love this article. Because today, I have a very special treat for you. A very delicious treat I think you’re…

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