[Email of the Week #55]: Zappos

[EDITOR’S NOTE]: Back when I used to have my Email Copy Academy coaching group (it’s no longer for sale, so please don’t ask – you’re not getting in)… I had a LOT of talented copywriters come through. One of those very talented writers is named Carrie Carr. As an email copywriter, you need to wear…

Read More

[Email of the Week #54]: Surfshark

Every single email you ever send to your list is a touchpoint that influences how people feel about your company. My friend Jimmy Parent once said that a brand isn’t a logo or a color scheme on your website… it’s the collection of all the interactions a customer has had with your company and how…

Read More

[Email of the Week #53]: Brain.fm

[EDITOR’S NOTE]: A few years ago, a friend forwarded me an article from an unknown copywriter who was on a mission to write 29 sales letters in 29 days. I thought to myself: “LMFAO, what a dumbass!!!” Jk I didn’t say that. I actually thought this was an awesome way to demonstrate your authority. And…

Read More