[Email of the Week #19]: Burlap & Barrel

One of the questions I often get from business owners is some variation of: “What the heck am I supposed to write about in my emails?” Obviously, we all want to make sales from our lists. But after a while, ramming another 20% sale down your subscriber’s throats for the 437th day in a row…

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[Email of the Week #18]: Supply vs Lululemon

Getting a customer to leave a review or leave a testimonial for a product they just bought is very hard. After all… people are busy. And quite honestly, outside of a handful of irrationally passionate Yelpers, very few people get joy from pontificating about their experience with your product. People aren’t great at writing. That’s…

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[Email of the Week #17]: Rev

There’s this great saying from the Robert Collier Letter book: “When you’re writing an advertisement, you want to enter the converation in your prospect’s mind.” Maybe you’ve heard it before. Personally, I thought that book was the most boring thing I’d ever read in my life. I actually couldn’t even find that quote in the…

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