FEATURED CASE STUDY
How The Email Copywriter Helped Carnivore Snax Crowdfund $200,097
In Just 30 Days
Carnivore Snax is an ecommerce brand based out of Phoenix, AZ that sells on-the-go snacks for meat eaters… which many refer to as “steak chips” or “meat pastries”.
This is the story of how they were able to blast through their Kickstarter funding using the power of good great copy.
"We set a $15K goal… and the first two days we did $75K!
We passed $200,000 on the entire Kickstarter run."
MARK RITZ
Co-Founder of
Carnivore Snax
Co-Founder of
Carnivore Snax
The TL;DR
Challenges
- Needing to hit at least $15K in Kickstarter funding
- Writing a long-form Kickstarter page that converts
- Finding a copywriter who “gets” the brand’s voice
Solutions
- Incredibly thorough research phase
- Brand new long-form Kickstarter page
- Copy that nails the brand’s voice perfectly
Results
- $200,097 in Kickstarter funding
- $10,000/month from cross-sell email automation
- $150,000+ MRR (and hitting $250,000+ very soon)
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