Hi I’m Chris Orzechowski.
I used to be a school teacher who wanted nothing more than to leave my job, work from home and make money on my computer.
After doing some research (and starting a few failed blog projects), I discovered this thing called email copywriting.
My understanding was I could type some words into my email software, send an email to my list and make sales.
I said to myself, “Hell yeah bro, sign me up!”
So I spent the next few months of my life trying to figure out how to become a world-class email marketer.
It took me a while. Those few months turned into a few years.
Along the way, I had a lot of failures. I embarrassed myself more than a few times. But eventually... I started to get some really good results for my clients.
I wasn’t sure if I’d ever be able to quit my day job and become a full-time email copywriter.
Well… that all changed one day when my boss called me into his office and told me to shut the door.
He informed me that unless I showed more enthusiasm toward my teaching job that my contract wouldn’t be renewed.
So a week later I went into his office, handed him my resignation letter and effectively “burned the lifeboats.”
People told me I was crazy. They told me I should go find another job. They said I would lose my pension. They said I wouldn’t have health insurance. They said “THINK ABOUT YOUR WIFE AND YOUR HOUSE AND YOUR MORTGAGE AND THE REST OF YOUR LIFE… ARE YOU REALLY GONNA THROW THAT ALL AWAY?”
I think the words that cut the deepest came from friends and coworkers who told me “You could always come back to teaching if it ‘didn’t work out’.”
Little did they know, I had been quietly working behind the scenes engineering some incredibly successful product launches in some of the industry’s most competitive markets.
Yup, I’m gonna brag a little bit here.
What all my coworkers didn’t know was that while I was working 40 hours a week as a school teacher during the day, I was working another 40+ hours a week as a copywriter on nights and weekends.
I would get home from school at 4pm and work until 10pm every night. And then I’d wake up on Saturday and Sunday and put in a full day’s work… writing, taking calls, studying classic ads - all that.
I worked seven days a week for four years straight. And I can count on two hands how many days I took off from pursuing my mission during those years.
And it really started to pay off.
The first product launch I ever worked on did $30,000 for a crochet company in less than 24 hours.
Then, I wrote an email sequence launching a new supplement - and it did over $200,000 in 7 days.
It was so cool - all those years of practicing and failing and burning the midnight oil started to really pay off with those first few projects.
But then, things started getting really exciting.
I started booking long term retainer gigs with my clients. And I got to work on every single aspect of my client’s entire marketing strategy. I got to build completely new funnels. I got to write all the copy for our launches.
Then, a few big things happened:
I wrote all of the copy for a Kickstarter launch that raised over $5,170,445 in 30 days (and became the 18th biggest Kickstarter project of all time). We then recycled that campaign and re-launched the following year… earning another $4,000,000+.
I wrote a webinar launch campaign that did $1,200,000+ in 24 hours. And the following year I rewrote that entire campaign and ended up doing $2,740,000+ in sales.
I even helped two buddies of mine clear $300,000+ in course sales in less than four months, for a brand new course we launched from scratch. They've since went on to go from zero to $1,000,000+ in their first 14 months in business.
I started doing launch after launch after launch.
I was writing 15-30 emails every single week for years on end.
I wrote over 1,000 Facebook ads.
I wrote funnel after funnel after funnel.
And then I stopped and thought to myself…
“Dude, WTF IS WRONG WITH YOU. You’re doing all this great work for your clients, but not many people know who you are. You need to start sharing the stuff you’re learning from all these projects.”
You see, my philosophy on marketing is a little bit different than most people.
While most copywriters out there are going to bombard your newsfeed with KILLER HEADLINES HACKS and business advice they read in their favorite marketing book, I like to do things a little bit differently.
I like to…
- Create campaigns for my business and for the clients I work with.
- Test that stuff out.
- See how it did.
- Report back on my findings.
I turn my “in-the-trenches” experience into blogs, articles, videos and podcasts that teach the lessons I’ve learned from the front lines. And that’s kind of what you can expect to see on this website.
It’s my goal to publish at least one piece of content every single week that’s designed to help you become a better email marketer, business owner, or copywriter.
My intention with this site is to give you an opportunity to “peek over my shoulder” as I create successful email marketing campaigns.
So you can expect to see the good, the bad, and the ugly.
You’re going to hear about all my successes. And you’re going to hear about all of my failures.
Either way, it’s going to be a lot of fun.
What Should You Do Now?
If you haven’t already, sign up for my email list. Expect to receive an email from me every single day (I don’t always hit that goal… but that’s what I’m shooting for).
Plus, when you sign up you’ll automatically get a FREE copy of my brand new book on email marketing.
Click the link below to get it: