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Last Wednesday, I was driving into Brooklyn for The Copywriter Club In Real Life’s annual event. Before I left, I got a comment on one of my Facebook posts. I tried responding, but for some reason… I wasn’t able to leave a comment on my own post. Which I thought was kind of weird. I…

When you begin publishing content on the internet, you start to get an influx of feedback, messages and requests from the people who follow you. I love this feedback. I love the questions. Every message I get from someone helps me pivot slightly so I can steer this ship in the right direction, towards the “true North”…

A few years ago, a client hired me to whip up a sales page for his SaaS company. It was a startup. And unfortunately, it never actually ended up getting started. But the copy was really good… if I do say so myself. (Perhaps I’ll share it at some point.) Anyway, the owner of the…

If you know how to write copy that sells, you can create cash out of thin air. You’ve probably heard that saying before. Or some variation thereof. Well, a few years back before I had any real paying clients or samples or experience or any of the other prerequisites I would need to make the…

The other day I ran a survey to my list. I sent an email out asking: “What would have made my last offer for my coaching program a ‘no-brainer’… and would have convinced you to join?” The data was incredibly useful. However, I’ve started to notice a common trend every time I run an anonymous…

So… you got an email list. Now what? I’m sure you have a million questions now that you’ve started to build your following: How long do I have to wait before I can start selling stuff? When will I have enough subscribers? How many subscribers do I need to have to make REAL money? If…

The hardest part about growing an email list from scratch is getting momentum right at the start. About a year ago, my email list was about 55 subscribers strong. Which is super tiny. I know. For a long time, I neglected my email list and instead buried myself in client work because the money was…

A few months ago I launched my first official digital course. And, it went really well. My business partner and I ended up enrolling 33 students into this program, during our intial launch. And I felt pretty good about myself. The thing was… My list is tiny. So when we went to “re-launch” the new…

The entrepreneur is a fickle creature. When observed in its natural habitat, it can be seen playing, procrastinating, shitposting on Facebook… and chasing shiny objects from time to time. It is unique in the animal kingdom, as it is one of God’s only creatures who seeks to continually make it’s own life harder, more stressful…

On January 17th, 1961 outgoing President Dwight D. Eisenhower gave an epic speech, warning the nation about the rise of the Military Industrial Complex. He viewed it as one of the greatest threats to democracy. But what he didn’t warn us about was the ever-more sinister rise of the Christmas Industrial Complex. A movement –…