Uncategorized

On January 17th, 1961 outgoing President Dwight D. Eisenhower gave an epic speech, warning the nation about the rise of the Military Industrial Complex. He viewed it as one of the greatest threats to democracy. But what he didn’t warn us about was the ever-more sinister rise of the Christmas Industrial Complex. A movement –…

Man, oh man… You are gonna LOVE this. I’ve discovered this new online marketing tactic that is going to BLOW YOUR FREAKING MIND! Are you ready for it? You sure? Ok, here it is… Actually Give A Shit About The People On Your List It’s kind of sad that I have to write this. It…

A few weeks back I entered a “copywriting contest.” Here were the rules: Sell a flashlight. But not just any flashlight. A super-special “tactical” flashlight. I could write whatever I wanted, but it had to fit on one page. Winner gets a $500 Amazon gift card. And a shit ton of bragging rights… I guess?…

Last year I worked on a few Black Friday/Cyber Monday email sequences for two clients of mine. Both clients reported back that they tripled sales from the previous year… and both made a touch over $60,000 in sales, each. Which was kind of weird. Because they have different list sizes, different markets, and sell different…

We all have an identity. We have an idea of the person we are. Today. Here. Right now. We also have aspirations. We concurrently hold in our mind the vision of the person we are now… and the person we want to one day become. And so, we buy things. We buy things that are…

It’s kind of a terrifying proposition to introduce a new product to the market nowadays. We’re living in an oversaturated society. We literally can’t fit any more information into our brains. We get tens of thousands of advertising messages that bombard our senses every single day. There are over 28 million businesses in the US alone.…

One thing I’ve sort of become known for in the copywriting world is helping business owners create huge product launch campaigns… and then turning these “launches” into evergreen campaigns that bring in revenue on a daily basis in perpetuity. A lot of these campaigns have generated well north of seven-figures on the launch alone… and…

One thing they don’t teach you anything about in school is how to build a business. It’s kind of weird. Considering ~83% employees work for private businesses, while the other 17% of government workers are supported by tax revenue generated either directly or indirectly through businesses… you’d think there’d be a greater interest in keeping this…

So last week was interesting. The long and the short of it is this… An A-List Copywriter found an article I wrote, disagreed with a few of the points I made, decided to blast out her critique to her email list… and I found out. I wrote an article rebutting her critique (while secretly hoping…

Dear A-lister, Yesterday, a friend forwarded me the latest issue of your newsletter. I was thrilled to see you featured my article in it. It’s not every day an A-list copywriter stumbles across something I wrote and feels impassioned enough to share it to their entire audience. I’m also glad that you took the time…