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Hey People Who Say “Social Media Is Replacing Email”… Where Is Your God Now?

Last Wednesday, I was driving into Brooklyn for The Copywriter Club In Real Life's annual event. Before I left, I got a comment on one of my Facebook posts. I tried responding, but for some reason... I wasn't able to...

THE MOST RECENT POSTs

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How I Won Agora Financial’s Copywriting Contest (Or At Least Why I Think I Did)

A few weeks back I entered a "copywriting contest." Here were the rules: Sell a flashlight. But not just any...
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This Black Friday/Cyber Monday email sequence made two of my clients $60,000+ in one week last year. (Steal it and use it as you wish.)

Last year I worked on a few Black Friday/Cyber Monday email sequences for two clients of mine. Both clients reported...

Product Launches: What We’re Selling Is A Transformation

We all have an identity. We have an idea of the person we are. Today. Here. Right now. We also...