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THE LATEST POST

Product Launches: What We’re Selling Is A Transformation

We all have an identity. We have an idea of the person we are. Today. Here. Right now. We also have aspirations. We concurrently hold in our mind the vision of the person we are now... and the person we...

THE MOST RECENT POSTs

How To Create A Multi-Million Dollar Sales Message

One thing I've sort of become known for in the copywriting world is helping business owners create huge product launch...

On Building An Empire

One thing they don't teach you anything about in school is how to build a business. It's kind of weird....

Round II: Recap Of My “Closed Door” Discussion With The A-List Copywriter

So last week was interesting. The long and the short of it is this... An A-List Copywriter found an article...