[Email of the Week #24]: Laura Belgray (Talking Shrimp)

When I first got the idea to do these weekly email breakdowns, I knew I wanted to focus solely on e-commerce companies who are doing great things with their email marketing. In my mind, that meant I’d spend most of my time breaking down emails that sell “physical” products. Like, stuff you get in the…

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[Email of the Week #23]: The Black Swan Group

I’m really torn here. I got an awesome email forwarded to me by an up-and-coming copywriter named Bailey Rogg. The email was from The Black Swan Group. In case you’re not familiar, this is Chris Voss’s company. In case you don’t know Chris Voss… he’s the guy who wrote Never Split The Difference. And if…

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[Email of the Week #22]: Underground Cellar

The other day I took a look at my email inbox and I was horrified with what I saw. Now, I might just be on a lot of email lists because of my profession. As an email marketer, I gotta see what everyone’s doing… so I can stay on the cutting edge… and so I…

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[Email of the Week #21]: The BroBasket

One of the popular list-building strategies e-commerce businesses use is to do a “giveaway” or “raffle” promotion. It works like this: You drive traffic (either from ads or a partner’s email list) to a squeeze page where you offer to give something away for free. Usually, the giveaway is for one of your products… or…

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[Email of the Week #20]: Outlier

One of the things you learn if you’re an athlete or entrepreneur is that the fundamentals always win. When I wrestled in college, we spent 90% of our time drilling the fundamentals. In fact, I don’t really remember learning a lot of “new moves.” Everything was basic: mat returns, single-leg takedowns, Stand-ups, shot defense, hand-fighting……

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