I got a question the other day from one of my Email Copy Academy students: === I was wondering if you’re a believer in tripwire / entry point offers? You know, offering a small piece of your product for ~$7 to help move someone from prospect to satisfied buyer. And from there, it’s much easier […]
Are Tripwire Offers Necessary? Read More »
In December of 2017, my email list had 55 subscribers. And that really bothered me. As an email copywriter, I specialized in helping my clients earn millions of dollars from the marketing campaigns we created. Yet with my own list… it was one of those “the cobbler’s children have no shoes” type of scenarios. When
How I Got My First 1,000 Email Subscribers (Hint: It Was A Grind) Read More »
I realize this article may trigger the copywriting community. But I’m going to write it anyway. (Mainly because I like gettin long-copy extremists all hot and bothered. And also because I think it’ll be a fun little thought experiment.) And who knows… this might even open your eyes to some simpler, easier methods of marketing
Is Long-Form Copy A Crutch? Read More »
Something kind of funny happens when you start building an email list. In the beginning, your list is small enough where you’re well within the bounds of Dunbar’s Number. You probably know most, if not all of the subscribers in your list personally. Or you’ve at least probably interacted with them via email or social
Dear Angry Email Subscriber: Who Hurt You? Read More »
