The entrepreneur is a fickle creature. When observed in its natural habitat, it can be seen playing, procrastinating, shitposting on Facebook… and chasing shiny objects from time to time. It is unique in the animal kingdom, as it is one of God’s only creatures who seeks to continually make it’s own life harder, more stressful […]
How To Make Running Your Business So Easy… Things Get Boring Read More »
On January 17th, 1961 outgoing President Dwight D. Eisenhower gave an epic speech, warning the nation about the rise of the Military Industrial Complex. He viewed it as one of the greatest threats to democracy. But what he didn’t warn us about was the ever-more sinister rise of the Christmas Industrial Complex. A movement –
Eisenhower forgot to warn us about the Christmas Industrial Complex Read More »
Man, oh man… You are gonna LOVE this. I’ve discovered this new online marketing tactic that is going to BLOW YOUR FREAKING MIND! Are you ready for it? You sure? Ok, here it is… Actually Give A Shit About The People On Your List It’s kind of sad that I have to write this. It
A few weeks back I entered a “copywriting contest.” Here were the rules: Sell a flashlight. But not just any flashlight. A super-special “tactical” flashlight. I could write whatever I wanted, but it had to fit on one page. Winner gets a $500 Amazon gift card. And a shit ton of bragging rights… I guess?
How I Won Agora Financial’s Copywriting Contest (Or At Least Why I Think I Did) Read More »
Last year I worked on a few Black Friday/Cyber Monday email sequences for two clients of mine. Both clients reported back that they tripled sales from the previous year… and both made a touch over $60,000 in sales, each. Which was kind of weird. Because they have different list sizes, different markets, and sell different
