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September 2018

Product Launches: What We’re Selling Is A Transformation

2 Comments / Ecommerce Email Marketing, Email Marketing Specialist / By

We all have an identity. We have an idea of the person we are. Today. Here. Right now. We also have aspirations. We concurrently hold in our mind the vision of the person we are now… and the person we want to one day become. And so, we buy things. We buy things that are […]

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How To Make Your Product Stand Out (Even if Everyone Else Is Selling The Same Exact Thing)

3 Comments / Email Copywriting, Email Copywriter / By

It’s kind of a terrifying proposition to introduce a new product to the market nowadays. We’re living in an oversaturated society. We literally can’t fit any more information into our brains. We get tens of thousands of advertising messages that bombard our senses every single day. There are over 28 million businesses in the US alone.

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