August 2018

How To Create A Multi-Million Dollar Sales Message

One thing I’ve sort of become known for in the copywriting world is helping business owners create huge product launch campaigns… and then turning these “launches” into evergreen campaigns that bring in revenue on a daily basis in perpetuity. A lot of these campaigns have generated well north of seven-figures on the launch alone… and […]

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On Building An Empire

One thing they don’t teach you anything about in school is how to build a business. It’s kind of weird. Considering ~83% employees work for private businesses, while the other 17% of government workers are supported by tax revenue generated either directly or indirectly through businesses… you’d think there’d be a greater interest in keeping this

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Round II: Recap Of My “Closed Door” Discussion With The A-List Copywriter

So last week was interesting. The long and the short of it is this… An A-List Copywriter found an article I wrote, disagreed with a few of the points I made, decided to blast out her critique to her email list… and I found out. I wrote an article rebutting her critique (while secretly hoping

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An Open Letter To An A-List Copywriter (From The Guy You Lambasted In Your Last Email)

Dear A-lister, Yesterday, a friend forwarded me the latest issue of your newsletter. I was thrilled to see you featured my article in it. It’s not every day an A-list copywriter stumbles across something I wrote and feels impassioned enough to share it to their entire audience. I’m also glad that you took the time

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